Network Ten is set to build on its record 2006 by launching its best ever lineup for 2007:
o ALL of TEN’s key franchises – both Australian and overseas – return
o TEN announces a string of new Australian programs
o TEN adds three major new overseas series
o TEN commences new program supply agreement with 20th Century Fox
TEN’s chief executive officer, Grant Blackley, and chief programming officer, David Mott, launched TEN’s 2007 lineup this afternoon at Sydney’s State Theatre.
Mr Mott explained how TEN would build on its outstanding 2006 performance, in which TEN has achieved its sixth consecutive annual win in the 16-39 demographic (simultaneously securing its all-time high commercial share in under-40s).
And – for the first time – TEN is #1 in the US benchmark 18-49 demographic. Approximately 75% of advertisers’ TV dollars are spent targeting consumers aged 18-49.
TEN has also won the biggest audience gains of any of the commercial networks this year in all major demographics under 50.
Even on a total people basis, TEN’s prime time audience has grown 2.5% this year, far outstripping rivals (Seven: +1.0%; Nine: –3.4%).
NEW AUSTRALIAN PROGRAMS FOR 2007:
The 2007 Rugby World Cup – TEN will broadcast 20 pool matches, including all those involving the Wallabies and other leading rugby nations, LIVE into all markets. In addition, TEN will broadcast all eight finals, including the Rugby World Cup Final, LIVE into all markets. TEN will host all its broadcasts and associated programming from France. ALL games will be broadcast in High Definition.
AFL – for the first time, prime time games in High Definition. More than ever, the footy looks better on TEN.
Celebrity Dog School – from the Freehand Group, this family entertainment show brings hilarity, the unexpected and a whole new side to Australia’s favourite personalities. Launching in February.
The Con.Test – the world’s hottest new game show format, where you can win a fortune by not answering a single question correctly. From Fremantle Media Australia for launch in February.
Saving Babies – hosted by Kim Watkins, amazing stories of the miraculous work of the medical teams at Sydney’s Royal Hospital for Women at Randwick.
The Joanne Lees Story – the major Australian telemovie event starring Bryan Brown, John Wood and Joanne Froggatt examines one of Australia’s most compelling murder mysteries from the perspective of victim Peter Falconio’s girlfriend, Joanne. Produced by GC Films and Granada.
Teen Fat Camp – the heart-wrenching, and ultimately uplifting, story of morbidly obese teenage Australians who travel to a US health camp to shed their excess weight and regain control of their lives. Seven part series from Granada.
Kenny and Boytown – no longer a three-year wait for cinematic hits to come to free TV, TEN has secured the most successful Aussie movies of 2006 for exclusive broadcast next year.
NEW PROGRAM SUPPLY AGREEMENT FOR 2007:
20th Century Fox – multi-year agreement to provide new series from September. FOX is the #1 US network in 18-49s, with its parent studio the producer of hits including The Simpsons, Ally McBeal, X-Files and, more recently, Prison Break and My Name is Earl.
NEW OVERSEAS SERIES FOR 2007:
New Jamie Oliver programs, including At Home with Jamie Oliver, Return to School Dinners and Jamie’s Chefs: Cutting the Apron Strings.
3 Pounds – outstanding new drama starring Stanley Tucci as a headstrong neurosurgeon (CBS Paramount).
Raines – drama starring Jeff Goldblum as an LAPD detective with the dubious gift of being able to have conversations with deceased crime victims (NBC Universal).
Rules of Engagement – the hotly-awaited new comedy created by comic genius Adam Sandler and starring Just Shoot Me!’s David Spade (CBS Paramount).
RETURNING AUSTRALIAN SERIES include: the break-out new hit of 2007, Thank God You’re Here, Rove Live, Bondi Rescue, The Wedge and Neighbours.
RETURNING OVERSEAS SERIES include: House, NCIS, Medium, Supernatural, Jericho, Law & Order, Law & Order: SVU, Law & Order: Criminal Intent, The Simpsons and Futurama.
Mr Mott added that every Sunday of 2007 would be a big event on TEN:
The Biggest Loser – February through May, with weigh-ins moving to Sunday nights to become even more pivotal to the week. The Biggest Loser is one of the most successful new shows of 2006, with 2.31 million viewers to the finale.
Big Brother – May to August. New housemates, new twists and surprises in store. Big Brother’s audience broadened this year, with every regular show winning its timeslot in 18-49. The audience and commercial share to the 7pm Mon-Fri and 6.30pm Sunday shows were considerably up on 2005.
Australian Idol – August through November. A new crop of aspiring young performers hope they have what it takes to be Australia’s next Idol. 2006 has been the highest-rating Australian Idol series since 2004.
In addition to AFL (prime time games in High Definition) and the 2007 Rugby World Cup (ALL games in High Definition), TEN’s winning sport lineup includes Formula One, MotoGP, the World and Australian Rally Championships, and TEN’s flagship motorsport program, RPM.
Mr Blackley added TEN’s current schedule had already delivered a win for the year in 18-49 and that the Network’s goal was to maintain that position next year.
TEN had commissioned its new Australian slate, and pursued new overseas program supply arrangements, with the 18-49 demographic in mind, he said.
Mr Mott reiterated TEN’s pride that its investment with Australia’s leading independent producers had resulted in nine new domestic hits this year – an amazing win rate – including Thank God You’re Here, The Biggest Loser, Bondi Rescue, Honey We’re Killing the Kids, The Wedge, Real Stories, Jamie’s Kitchen Australia, Tripping Over and 9am with David & Kim.
”TEN will remain targeted and aggressive,” Mr Mott concluded. “We will not be all things to all people but will continue to seek out different, compelling shows that keep our audience talking about, and turning to, programs on TEN.”
TEN is the star performer of 2006.
TEN is #1 in the 16-39 demographic for the sixth consecutive year, on a record 38.4% commercial share* – the Network’s highest ever in under-40s.
For the first time, TEN is #1 in 18-49s, on a 34.5% commercial share, also a best ever for TEN.
TEN has won 90% of survey 2006 weeks in 16-39 (35 of 39 weeks year to date, including Easter and Comm Games) and more than half of survey 2006 weeks in 18-49 (20 of 39 weeks).
TEN has achieved absolute audience gains in every major demographic under 50 this year, far outstripping its rivals.