TODAY TURNS 25
On Thursday June 28, TODAY turns 25. It was on this day in 1982, that Steve Liebmann and Sue Kellaway first spoke the words “Good morning, Welcome to Today”. Since then, TODAY has broadcast more than 6,000 shows.
To celebrate, TODAY is going Around Australia: Five cities in five days. The entire show will broadcast from Perth, Adelaide, Brisbane, Sydney and Melbourne in the last week of June. “This is a huge logistical undertaking as no-one has ever attempted this in Australian breakfast television history,” TODAY’s executive producer Tom Malone said. “We are taking the show to the people of Australia”.
TODAY will start in Perth on Monday June 25 outside Burswood Casino, with an additional two hours especially for Western Australian audiences. The team will then move to Adelaide and Brisbane. On June 28, TODAY will arrive in Sydney and will broadcast from the Opera House steps, with special appearances from former hosts. Making her on-air debut today, co-host Lisa Wilkinson said: “Sydney is where it all began, so you can’t get a better landmark than the Opera House to celebrate our birthday.”
And TODAY will wrap up the week from Federation Square in Melbourne. TODAY co-host Karl Stefanovic said the people of Melbourne have led TODAY’s recent ratings resurgence in that city. “We want to thank Melbourne for its strong support, giving us ratings victories for the past four weeks,” he
said. TODAY has made significant gains on Sunrise in the past year. Across the five capital cities, TODAY is up 11.6 per cent, while Sunrise is down 10.8 per cent. Mr Malone said he wanted to thank major sponsor Sanitarium and entertainment sponsor SONY BMG, who have helped make the week-long event possible. “Sanitarium will be putting on a special Weetbix breakfast for everyone at our broadcasts, and SONY BMG will be unveiling some huge musical acts who will play live on the show,’’ he said.