ABC TV has undergone a transformation. No longer is it just a single channel but two distinctive television channels – ABC1 and ABC2. And it’s also not just about broadcast television any more at the ABC as they’ve launched the only comprehensive range of programs available online in Australia. Underpinning this change in direction is a complete rebranding of the network to support its activity as Australia’s only multi-platform, multi-channel, free-to-air broadcaster.
Director of Television, Kim Dalton, says in 2008, ABC TV will give viewers more choice than ever. “We are helping to reshape the way people use and interact with television by giving them more programs, more ways to view them, and more flexibility around when and how to watch them.
It’s a smart move by the network and a shows that they seem to understand the new digital environment and the changing habits of viewers. It’s definitely a step in the right direction.
For more information about the new shows and features of ABC1 and ABC2, check out the full press release or watch the new idents for the channels.