Last night’s finale of the hugely successful fourth season of The Biggest Loser and the premiere of the most anticipated new show of 2009, MasterChef Australia, again proved that TEN is unrivalled as the home of ‘big event’ TV.
A peak audience of 1.91 million viewers watched the series premiere of MasterChef Australia, followed by a peak audience of 2.33 million viewers who tuned in to watch Perth’s Bob Herdsman named the winner of the 2009 series of The Biggest Loser.
The Biggest Loser Finale: Winner Announced averaged 2.10 million viewers.
The Biggest Loser: Winner Announced was easily the No.1 show of the night and carried the network to a first-place finish overall and its best overall performance of the year in share and audience in all major demographics.
In the preceding timeslot, The Biggest Loser: Finale Night audience peaked at 2.28 million viewers. The Finale Night audience averaged 1.80 million viewers and dominated its timeslot in total people and all major demographics.
The Biggest Loser: Daily Show audience peaked at 1.77 million viewers. The final 7pm daily show for the year averaged 1.54 million viewers and dominated its timeslot in total people and all major demographics.
TEN’s chief programming officer, David Mott, said: “This year’s new ‘couples’ format was a big winner. It delivered more layered and inspirational stories and added drama for our viewers.
“This year, The Biggest Loser delivered huge audiences for Network Ten, with Sunday’s Weigh- In, Monday’s Elimination and the 7pm daily show consistently commanding large demographically targeted audiences,” Mr Mott said.
The Biggest Loser also delivered an outstanding digital experience for the show’s millions of fans, with the official website delivering catch-up episodes, fan forums and exclusive behind- the-scenes video and 3 Mobile providing full-length catch-up episodes, news and updates on their mobile handsets.
The website has provided an increasingly popular way for fans to connect with the show, with video views up by 240 per cent year-on-year to 3.5 million viewers, average weekly unique browsers up by 70 per cent year-on-year and average time spent browsing the site (‘dwell time’) up by 60 per cent year-on-year to 16 minutes per viewer, peaking at 18 minutes per viewer in April. The Biggest Loser is the most popular show ever to be screened by 3 Mobile, with exclusive footage viewed more than 300,000 times over the season.
The premiere of MasterChef Australia attracted a peak audience of 1.91 million viewers. The season launch attracted an audience of 1.43 million viewers and won its timeslot in total people and all key demographics.
Mr Mott said: “This is a strong start for MasterChef Australia. It’s an entirely new format on Australian television. These numbers suggest viewers will share our passion for the delicious combination of food and individual achievement. ”
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