Channel 9 is set to launch its second channel possibly as soon as some time in August.
Earlier this year, it was reported that Channel 9 would launch a new channel – most likely to be called GO!99 some time in the second half of 2009.
Since then, it has been revealed that the channel will focus on a younger demographic with shows such as Sex and the City, Entourage and Gossip Girl – all of which already air on subscription TV, but will give those who do not have subscription TV an alternative channel somewhat similar to some of the major subscription TV channels like FOX8 and Arena. 9’s $500 million deal with Warner Brothers will help prop up content on the channel.
An announcement in relation to the new channel 9 service could be made any day now, according to commentary this week on Sky News’ Media Week program which airs at 2.30pm on Thursdays.
But the most profound statement to come out of the show was this, apparently said by Kim Gyngel, the CEO of channel 9:
“If the new channel does not rate twice as well as 10’s ONE, I will resign”.
Yes, that’s right, Gyngel states he will resign if 9’s second channel does not rate DOUBLE what ONE HD does for Ten.
Quite a bold statement considering how 9 have been rating generally in past weeks. But then again, to most, the programming on the second channel will appear more appealing and most likely (well, actually almost certainly) more stable than that on the main channel.
Channel 7 are yet to announce anything about their 2nd channel other than they hope to have something happening later in the year.