Channel Seven's New Digital Channel

[Updated] – For the latest on 7TWO – Seven’s New Digital Channel: http://www.throng.com.au/7two

News is breaking on the story of 7′s New Digital Channel almost daily now with full details including final name, content and official launch date to be announced pretty well any minute now.

For the latest posts relating to 7′s New Digital Channel, click on the words “7′s New Digital Channel” above the post or look just to the right for related posts above the poll.

Original Post follows (from back in August so its getting out of date now):

With the launch of channel 9’s new digital channel GO on Sunday (Aug 9 2009), channel 7 has become the only free to air network without a full time secondary digital channel. Channel 10 has ONE HD, SBS have SBS ONE and TWO, ABC have ABC1, ABC2 and soon ABC3, but 7 only has 7HD which can barely even count as a channel.

GO takes the FreeView count of free to air digital channels to 9 channels plus one part time channel 7HD. HD simulcasts do not count as separate channels. That therefore wipes out ABC HD, SBS ONE HD and 9HD – now a simulcast of the main channel 9 now that GO has launched – as counting as separate channels.

The FreeView channel count will become 10 when ABC3 is included later this year, and then 11 once channel 7 comes on board with their new digital channel. Then the question will remain if 7HD break aways will remain once 7’s new channel starts. As we know, GO has spelt the end of 9HD break aways, much to the disgust of AFL fans in Sydney and Brisbane who now have to wait for the later broadcast of the AFL Footy show rather than being able to watch it live on 9HD at the same time as the NRL footy show airs on 9 main.

TV Tonight is reporting that channel 7 have lodged a trade mark with IP Australia – the body that looks after corporate trade marks – of PLUS7 or 7PLUS which suggests that one of these could be the name of the new channel. TV Tonight ran a similar story in relation to GO!99 back in April when channel 9 lodged the GO! Trade mark. Then again, the new channel could be a completely different name and 7PLUS ends up being the branding of another channel 7 service such as re-branding on demand episode catch ups online.

Other ideas and rumours for the name of channel 7’s second digital channel have included 7-too which would be on channel 72, 7A, as well as 7 Extra. All of which seem to include 7 as part of the name. Perhaps 7 will maintain their branding on their second channel whereas channels 9 and 10 have opted for names completely unrelated to their main channel. In fact, so far, I have not even seen a channel 9 ad on GO. There are frequent channel 10 ads on ONE HD. So it looks like 9 is trying to keep the GO branding separate from their channel 9 branding at this stage.

So what will be on the new channel? Rumours over past months have suggested that the channel will most likely be a lifestyle based channel which would see shows like the Great Outdoors, Better Homes and Gardens, New Idea TV, and factuals like Border Patrol, Airways, The Force, Triple Zero Heroes, Find My Family and the like played in repeats. There may also be scope for classic channel 7 shows such as A Country Practice, Sons and Daughters, and Hey Dad to appear on their channel. Some of these shows already appear late night or on 7JD break aways. Repeats of game shows like Deal or No Deal and the Rich List are also possibilities.

Given that Ten’s channel ONE have gone down the sports route, and 9’s GO is aimed at the younger audience, chances are that 7’s channel would be more for an older audience, which fits in to lifestyle kind of format.

Back when 7HD launched on October 15 2007, channel 7 talked about offering movie nights with first to free to air movies on 7HD as well as alternative and experimental content. Some of which they have aired on 7HD.

Other ideas for 7’s new channel could be a news channel – in fact Sky News Australia is in talks with FreeView to be included into Free to air TV somewhere, as well as a channel that shows documentaries. Out of the three commercial broadcasters, channel 7 airs more documentaries with shows like Air Crash Investigation frequently appearing in channel 7’s schedule.

Channel 7 could also use their deal with Disney to provide many more hours of childrens’ viewing in addition to what they already offer on Saturday mornings. Their deal with Disney could go head to head with 9’s deal with Warner Brothers. Sounds like a family based channel could be an idea as well!

GO has its major launch in October. Expect channel 7’s new channel to launch at a similar time. I have always though they would use October 15 as a launch date, marking the second anniversary of 7HD, which is a Thursday this year. ONE HD’s launches have been Thursdays, and when SBS TWO launched, that was a Monday.

No doubt we will know soon enough.

Tell us what content you would like to see on 7′s new digital channel. Click here for our poll.

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  • Elvis Portors

    I would like to see a movie channel for adults and children. We see enough life style progrommes now. i wonder what happened to those nights back years ago whee there was a movie on Tuesday nights and Sunday nights.
    Why show on a new channel repeats of lifestyle programmes etc whenit to be a new channel with new shows.

    Thanks

  • Daniel

    Can anyone tell me what the name of channel 7 ’s new freeview channel will be. Also do you know if it will be a movie channel or documentaries or mix of both. Can you tell me when it will be announced?

  • AndrewB

    We don’t know the name or content base of the channel yet, but October 4th is a possible launch date, the same day that GO has its formal launch.

  • Daniel

    Ok. Do you have any views on what you think the channel may have as conent.

  • AndrewB

    Most likely factual and reality based. Shows like Border Security, Triple 0 Heroes, Find My Family, the Force, Great Outdoors, Better homes and Gardens, etc. Mixed with Disney stuff for the kids, and repeats of ch 7 game shows like Deal or No Deal, the Rich list, etc. This is all speculation though by people in various TV forums and nothing is definite or confirmed yet.

    A lifestlye based channel similar to the lifestyle channel on Foxtel would probably rate quite well for them. The lifestyle foxtel channel seems to rate very well.

  • Daniel

    yes it could but i would like to see some movies chucked in there also. What ever happened to friday and sunday night movies, or do you think a movie channel will come later on to freeview.

  • AndrewB

    I think movies could do very well, and our poll suggests it is what people would like to see on the channel. So long as the movie choices are freash as opposed to 80′s and 90′s movies repeated over and over like we currently see on free to air.

    Just looking at my own DVD collection and considering movies I have seen in recent years, it seems that something like 80% of all movies released never get seen on free to air these days.

  • Daniel

    Have we heard any rumblings from 7 yet?

  • AndrewB

    If they plan to launch on October 4, today would be the day to release the program to the media. GO released their program 6pm Friday 2 weeks prior to the Sunday launch. I think 7 will make a bigger deal though than 9 and GO. There is still 7HD programming scheduled for the week ending Oct 3 (albeit only 3 hours a day).

  • Daniel

    ok. have we heard anything yet.

  • K

    It won’t be a lifestyle channel according to TV Tonight. Hopefully not a news channel either because that is what ABC 4 will be, so we don’t want two news channels.

  • AndrewB

    No news. We’ll all just have to wait and see. They are putting extra movies onto 7HD though which could hint towards the new channel showing more movies. The comment on TV Tonight could also be taken as meaning the channel will not be lifestyle 24-7. Could still have lifestyle as the majority of the programming.

    A rumour I read elsewhere suggests that 7 will not actually be doing anything until next year as this year they have already won the ratings for the year and therefore there is no point putting in the extra captial and effort into a full time new channel despite the fact that 9-GO are starting to close in on 7 each week.

     

  • Daniel

    is there any news yet.

  • Daniel

    is there any news yet.

  • AndrewB

    No.

  • Daniel

    I reckon it should be on channel 77.

  • aaron

    From the constant movies that seem to be filtering onto 7HD looks like they are preparing us for a movie channel which is great news. That would mean those who choose not to buy Foxtel have a 24 hr sport (to rival Fox Sports), general entertainment (to rival TV1, FOX8, Arena) and movie channel (to rival Showtime). If 7 do go down this path I congratulate the heads of the networks for working together for once!

    On another point, reference is made in this article about SKY News seeking to be available on Freeview. Anyone know any more about this???

  • AndrewB

    re: Sky News – it so far is still only in discussion or consideration. Nothing more is known yet.

  • AndrewB
  • brody

    thanks andrew

  • Daniel

    Interesting article. It even mentions that Freeview may have another 3 digital channels added next year. It says channel 7 are looking at channel 72 for lifestyle and 17 for younger viewers.

    What are your thoughts.

  • Daniel

    Saw this logo does it mean that channel 70 won’t be the HD Channel Anymore.

    http://whatsonthetube.net/channel-72-could-be-set-to-launch-on-november-22/

  • AndrewB

    Channel 70 will become the full time HD simulcast of channel Seven, like 90 is currently for Nine. Both networks may offer a third channel in 2010 or at least start HD break aways again on top of having a sceondary digital channel.

    The logo at whatsonthetube is a mock up combining logos of channel 7, ONE HD, GO! and the old ABC2 logo.

  • Daniel

    Do you think they will start putting movies on one of the new channels.

  • AndrewB

    Maybe, but probably not full time. GO have something like 5 movies a week but other than Friday, their movies are at weird times.

  • Daniel

    any new talk on the launch date of 72 and 17.

  • AndrewB

    Short answer: No! But given that they (Seven) have told OzTam the date of November 22 as the date to count ratings for 72 from, we should see an announcement by November 8 or so. Also the fact that there are no 7HD break aways from next week onwards suggests that resources are going into the planning and programming of the new channel.

  • Michael

    I just want 72 or whatever up and running, and what is this talk of another channel 10 3rd channel, do you have any info? Or is it just gossip

  • AndrewB

    Yes, Ten are looking into the idea of a third channel as hinted by Ten programmer David Mott in an interview with David Knox from TV Tonight earlier this year.

    Meanwhile, as Nine announces its forthcoming GO! channel, TEN is very happy, thankyou, with the momentum of ONE. Mott says while it has achieved a result from a numbers point of view, the network is always looking forward, hinting at further multi-channelling in the future.

    “Legislation says we can have 3 channels each and obviously there’s always those discussions internally about what we will do. At the moment we’re very happy with what we’ve got with ONE going forward.”

    Full article here.

  • Michael

    Now it could be november 2009 or february 2010
    (tv tonight 12/10/09) what do you think are the advantages/disadvantages of both these launch times?

  • AndrewB

    Launch in November means they can sort out teething problems over summer when ratings (although still measured) do not really count. It does mean though they’ll have to put more money an resources into the channel which may not be effectively offset by advertising revenue over summer. They’d at least be able to get everything right, promote over summer and really hit hard come February.

    If they chose to wait until February, then they run the risk of viewer backlash as the expectations by then would be for a far superior channel compared to say GO and ONE. Also Go would have had 6 months up on 72, and ONE nearly a year. GO is now hitting the 3% mark on Sunday nights and is only going to grow especially during non-ratings where a lack of options on main channels will force people to try the digital channels or source TV other ways. Might be a good time to promote set top boxes! There is a HD box at ALDI at the moment for $79.

    Anyway, Seven should luanch in November in my opinion and give the viewers what they want rather than waiting and making decisions based purely on economics – which although a re important, may cause long term damage.

  • Daniel

    Do you know if Ten are in anway thinking about releasing their 3rd channel soon or will it be sometime middle next year.

  • Michael

    Why did 9 when go was launched similcast 9hd are they supposed to have x amount of hours in hd content ?
    also will 7 do the same?
    they can use all three channels with different content so why dont they?
    i think the networks treat viewers like crap.
    Thank you

  • Daniel

    Daniel

    Do you know if Ten are in anway thinking about releasing their 3rd channel soon or will it be sometime middle next year.
    10

  • AndrewB

    Daniel: If Ten were to do a third channel it would be some time next year or later.

  • AndrewB

    Michael: The networks must provide a certain amount of HD content per week but it does not have to be unique or break away content. Nowadays, most shows on the networks are mafde in HD and shown in HD so that generally means they meet the HD requirement.

    7HD is now already a full time simulcast of Seven with all break aways now gone, like 9HD is for Nine. Nine have indicated that they will not offer 9HD breakaways until next year due to technical reasons. Currently it seems NIne can only broadcast two shows at once, not three – hance the reason why GO spelt the end of 9HD breakaways. Situation similar at Seven, and the fact there are no 7HD break aways now is most likely so they can pool all of their resources into the new channel.

  • Michael

    Thank you, Andrew.

  • Jesse Nieborski

    Channel72′s new name is: It’s Time… There’s a frozen image of it on Channel 72 already. Night time programming from 6PM on Channel 72 should include anime, even Adults enjoy watching anime, there are those out there that will enjoy anime! I’ve waited a long time for more anime on Australian TV and so too people who go to Manifest Melbourne, Avcon Adelaide, Supanova Melbourne, Supanova Perth, Supanova Sydney, and Supanova Brisbane. Philippines TV has always had good anime programming especially on TV5, so I hope Channel 72 will have anime mixed in with the other shows during the day! I’m only 20. Some Anime should be in the 0600 to 0830 timeslot in the morning that’ll get kids & teens away from ABC1 & Network 10 & GO have them watching Channel 72! You can do it Network Seven! It’ll be great for your overall ratings!

  • Mark Waugh

    Its Time is not the name of the new channel, it is basically saying ‘Its Time for a new channel’.
    Channel 7 have opted to stay in line with ABC and SBS and will be called ’7Two’. Its launch on Sunday will be mainly repeats except for one new show ‘Reapers’.
    7Two logo will be orange, so moving away from the current red logo.

    Believe it or not, it will also see the end of 7HD as we know it, they say they are re badging it.

  • AndrewB

    For all the latest on 7′s New Digital Channel – which is called 7TWO – view posts which use 7TWO as the main subject. The latest is here: http://www.throng.com.au/7two/7two-five-days-until-launch

  • Christine Grieve

    I think channel 7 two is great, even if some of the programs are old, but I think Lawrence of Arabia shown this afternoon (Sat 7th Nov) would have been much more enjoyable if the words were in sync with the lip movements. Sadly they were not, which spoiled a very good movie.