What is it with channel Nine and promoting everything they have to offer to death? We have seen it time and time again in 2009 with intense advertising campaigns fro up and coming shows, endless screen pop ups, sneak peeks, watermarks have even been used to promote shows and then there are the encores on top of the over promotion.
Who can forget the over promotion of HomeMADE earlier in 2009 where you were guaranteed to see ad after ad for the show which ultimately faded into history as one of the years’ biggest flops. While it performed better, there was the bombardment of ads and in some cases two encores per week of the Apprentice Australia in the hope to grow audience for the show.
Now, with two months to go until the Vancouver Winter Olympics, Nine are reminding us that they are the home of the Winter Olympics sometimes as much as four times an hour. Not only is there the constant Olympic rings watermark that will be burnt into the TV screen of anyone who is watching too much of channel Nine but the barrage of ads is enough to drive viewers crazy.
Probably the best solution is not to watch Nine live but instead recording shows and fast forwarding the ads but, for those watching the cricket live, the Winter Olympic ads could all get too much leaving many wishing it was over already. Foxtel, who are also telecasting the Winter Olympics are also advertising over many of their channels, but as always, it is Nine who are going overboard.
I know they have to promote the event, as it is nowhere near as popular in Australia as the summer Olympics, but with a few days to go until Christmas, would anyone be thinking about what they are going to watch on TV in February?
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