The more I see the ratings come through this week, the more I find it difficult to comprehend Ten’s decision to replace Stargate Universe and Supernatural with movies from Monday January 4, 2010. On Monday December 28, Stargate Universe took 486,000 while Supernatural was watched by 397,000. While the figures are low, they are VERY typical of what shows are attracting – especially on channel Ten – this time of year.
Here are some examples from this week* (and the figures for last week in brackets for comparison):
NCIS Rpt Tue 647,000 (n/a)
White Collar Tue 597,000 (753,000)
Malcolm in the Middle Wed 523,000 (572,000)
Malcolm in the Middle Mon 503,000 (608,000)
Stargate Universe Mon 487,000 (558,000)
The Cleveland Show Wed 491,000 (637,000)
Glee Ep2 Sun 472,000 (n/a)
Malcolm in the Middle Tue 448,000 (635,000)
Glee Ep1 Sun 444,000 (437,000)
Glee Ep3 Sun 441,000 (n/a)
The Office Tue 425,000 (481,000)
Rule of Engagement Mon n/a (476,000)
Supernatural Mon 394,000 (461,000)
Californication Wed 354,000 (416,000)
And looking by the time slot:
8:30 1st NCIS Rpt Tue. 2nd Stargate Mon. 3rd Cleveland Show & the Simpsons Wed.
9:30 1st White Collar Tue. 2nd Supernatural Mon. 3rd Californication Wed.
While we do not have all the information available to compare all shows and all time slots, it very clear looking at those listed here that Stargate Universe was in fact one of the top 5 shows on Ten in prime time at the moment, while Supernatural is doing better than Californication which also airs in a 9.30pm timeslot on Wednesday nights. Even White Collar – 9.30 Tuesdays – is down on its huge previous week result, but should not be cause for concern.
Just about every other show on Ten in prime time is achieving figures between 350,000 to 500,000 with only Malcolm in the Middle on some nights, White Collar and NCIS repeats cracking the half million mark.
The trend between the two weeks is clear. All shows are down in ratings but that is a direct result of the much smaller TV audience in the week between Christmas and New Years. No decision should be made to axe shows on the basis of figures from this week. Stargate Universe and Supernatural should remain om Monday nights. Neither will get a million like the Mentalist on Nine (which has MUCH more mass appeal – hence the ratings) but old 90’s movies are probably going to do worse.
Based on the logic applied here to take off Stargate Universe and Supernatural, Tne should ALSO look at replacing just about every other show on the network with movies as they are all doing very bad.
And anyone who believes in the power of lead ins (I personally think lead ins these days play a very small roll in the ratings of shows) would clearly see that the lower ratings for shows on Ten after 8.30 could be blamed on what they have on beforehand. Rule of Engagement on Monday nights at 8pm does not even get 500,000. Nor does the Office on Tuesday.
Time for networks to think a little more before jumping to change their schedules. Had anyone at Ten analysed the data like I have here, they would either ONE change their entire schedule or TWO realise that these number are simply typical of free to air viewing trends for this time of year and leave things be for now.
Wonder if there is any chance of Ten reversing the decision?
* This week is week 1 of 2010 ratings, Sunday Dec 27 – Saturday Jan 2. Last week is week 52 of 2009 ratings, Sunday Dec 20 – Saturday Dec 26.
Ratings figures OzTam. More ratings data here.