The Today Show has enjoyed it’s best summer ratings in more than 5 years, posting big wins in Sydney and Melbourne, and steady growth across the 5 city metro market.
Nationally the Today Show is up more than 25% for the same period in 2009. (January on January, Total People), and has already posted 3 national wins. (Jan 1, Jan 7, Jan 8).
The Today Show has won all but one day in Sydney in 2010, enjoying a 36.8% share, compared with Seven’s 31.8%. (Total People)
The Today Show has won every day in Melbourne in 2010, with a huge 42.6% share, compared with just 25.0% for Seven. (Total People)
The Today Show is also winning the key 25-54 demographic in Sydney and Melbourne.
Today’s Executive Producer Tom Malone says the whole team is buzzing about a big year ahead. “The ratings are a great tribute to everyone who’s worked so hard through the summer break to deliver the best shows for our viewers, but we’re only just getting started in 2010.”
Host Karl Stefanovic says it’s great the whole team is working so closely “Lisa, Cameron and Georgie have done a terrific job hosting over summer, and with our reporters in Melbourne, Sydney, Brisbane and Adelaide, Today will be the place to come for your best local news, sport, weather and entertainment in 2010.”
Lisa and Karl reunite from January 25, with a special summer broadcast from Burleigh Heads in Queensland.
(NB – Today has also enjoyed audience increases in Brisbane, Adelaide and Perth but changing schedules due to the cricket on Nine and the tennis on Seven make comparisons inaccurate)