Foxtel have been quick to jump on the fact that the flower ceremony for Australian Snow boarder Torah Bright was not shown live on Nine, as Nine had ads on at the time. The actual medal ceremony is due to be held the next day, but Foxtel showed the flower ceremony after the event live on all four of its Winter Olympics channels.
Here is the press release from Foxtel:
Aussie snowboarding glamour girl Torah Bright today won Australia’s 4th ever Winter Olympic Gold medal.
As Foxtel broadcast her history-making award ceremony over all four of their new Winter Olympic Channels, Channel Nine instead chose to air an advertisement for Woolworths – The Fresh Food People.
Channel Nine eventually aired the ceremony – some five minutes later – with Ken Sutcliffe telling viewers it was live.
This follows a disastrous 48 hours for the free-to-air network after hosts Eddie McGuire and Mick Molloy made homophobic comments about two US ice skaters. These comments have now hit America’s second largest website Yahoo! Sport while the “Eddie McGuire is Ruining the 2010 Winter Olympics coverage” Facebook site now totals 3,340 fans – one thousand more than five hours ago.
Foxtel ’s ground-breaking coverage of the Vancouver Olympic Winter Games has set a new standard in sports broadcasting, and will continue to do so until the final day of competition.
With the Winter Olympics close to half way through, Foxtel are now offering a day pass for $10 which allows access for one day.