Seven’s decision to promote the night when a Deal or No Deal contestant wins the $200,000 has paid off, with the show attracting record ratings and thrashing it’s channel Nine rival Hot Seat last night (Wednesday June 2).
Deal or No Deal on Seven was watched by 877,000 while Hot Seat on Nine was watched by only 676,000. The ratings results clearly showing a migration of about 100,000 from Nine to Seven as both shows so far this week had been rating in the 700,000’s. So far, though, Deal has beat Hot Seat on all three nights, with Monday night being the closest at just short of 10,000 separating the two game shows.
As stupid as the idea sounds to divulge the outcome of a game show, it brought back audience who may have been tired of Deal, but more importantly, took them away from Nine’s Hot Seat. The show had been promoted as a “life changing event” (is Seven now borrowing the (over)use of the word “event” off Nine?) and featured as a story on Today Tonight.
It will be interesting to see if the trend continues throughout the week and whether the new Deal viewers attracted to the $200,000 show last night will remain with it, or if the ratings will settle back to normal where the two shows rate similarly somewhere between 600,000 and 800,000.
Nine also promoted big winner for Hot Seat this week, with a contestant set to win $250,000.
Ratings: 5 City OzTam