Hallmark to become the Universal Channel

The Hallmark Channel is the second of five of NBC Universal’s pay TV channel brands that is being repositioned.  From July 1, the channel will change it’s name on the Foxtel and Austar platforms to Universal Channel.

Universal Channel joins 13TH Street Universal which changed it’s name in November along with Syfy Universal, Studio Universal and Diva Universal.

The first exclusive series on the Universal Channel is the Australian premiere of Hawthorne, starring Jada Pinkett Smith and Michael Vartan.

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  • lucinda

    Does this mean that Hallmark has sold the Hallmark channel

  • lucinda

    Does this mean the hallmark channel has been sold

  • regan

    No, NBC Universal already owned it. Now they’re just rebranding it