The ABC used last week’s political events as a rehearsal for their new twenty-four hour news channel – ABC News 24 – which is set to launch next month.
The coverage reportedly gave everyone involved at the public broadcaster greater confidence, especially political editor Chris Uhlmann and reporter Mark Simkin, who broke the news at 7pm on the nightly bulletin.
Despite this, the ABC endured a number of technical faults, which prompted comments from viewers questioning its readiness for a round-the-clock news service.
Meanwhile, there has been some internal concern that the new channel’s image that uses the centralised graphics production unit was designed by a British agency, who won a
competitive tender over an Australian company.
“The London agency won the day on creative and extensive worldwide experience and expertise in broadcast and channel branding,” a spokeswoman said.
With ABC News Breakfast still in the ABC2 schedule as far forward as Friday July 23, that would suggest the launch will be late July – possibly Monday July 26 unless an amendment comes through once the launch date is confirmed for ABC News 24. ABC News Breakfast will move to ABC News 24 once the new channel launches.
ABC News 24 will be on free to air digital channel 24, and 202 Foxtel.
Source: TSR
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