THE FINAL EPISODE OF 2010
WEDNESDAY, SEPTEMBER 29 at 9PM ON ABC1
THURSDAY, SEPTEMBER 30 at 8.30PM ON ABC2
In our final episode for 2010, we present the moment Australia has been waiting for … We couldn’t pick a government. We couldn’t come up with an AFL winner. But we can guarantee that by the end of the show, someone will walk away with the GRUEN POLISHED TURD, an accolade so lofty it can only be given to the WORST AD OF ALL TIME.
Wil Anderson, Todd Sampson, Russel Howcroft are joined by Contagion creative director Bridget Taylor and DDB National creative director Matt Eastwood. And a couple of surprise guests, one breathing, one cardboard…
How Do You Sell? Airlines
Why do so many airlines around the world use sex to sell? Are they really pimping out the cabin crew? Our look at airline advertising kicks off with the soft-porn campaign of low cost Russian airline AviaNova and ends up at another type of pimping:
Oprah Winfrey’s much hyped forthcoming visit to Australia…
The Pitch: In final episode tradition, we continue the Trans-Tasman pitch with Y&R (Wellington) Vs M&C Saatchi (Sydney) challenged to come up with a campaign to make Aussies and Kiwis forget their differences and become one country.
Ad Crunch: Euthanasia. A couple of months ago on The Pitch we challenged two agencies to sell Compulsory Euthanasia for over 80s. Watching that night was right-to-die campaigner Dr Phillip Nitschke, who was so impressed that he asked the winning agency The Works to make a genuine ad for his organisation, Exit International. The ad, which was due to air on Channel Seven, was banned at the last minute by Free TV Australia, the commercial television industry body, even though it had previously been passed as an idea, script and finished version. Tonight, we screen the ad for the first time on television and discuss the strategy behind the communication of this sensitive topic.
Worst Ad of All Time
Tonight, we award the WORST AD OF ALL TIME. Will it be the Teutonic freakout Afri-cola? Could it be Doc Bottom’s A-Spray? Perhaps Three Pockets in My Overalls will take home the Polished Turd. Tune in and watch.