Australia’s news channel, SKY NEWS, today announced it has sealed a reciprocal programming Memorandum of Understanding with China’s Shanghai Media Group (SMG).
The alliance will place a strong emphasis on the exchange of business and trade news between Australia and China.
Angelos Frangopoulos, the CEO of the Australian News Channel that owns and operates the SKY NEWS group of channels, signed the MOU with Li Ruigang, Chairman and President of Shanghai Media Group in Shanghai.
“The SKY NEWS alliance with Shanghai Media Group will further grow our international reach and relationships in key world markets. We will explore opportunities on news exchange and share our journalism resources on a regular basis with Shanghai Media Group,” Mr Frangopoulos said. “Each of us operates 24-hour business news channels and our program relationship will place a key emphasis on the exchange of trade and business news.”
Mr Li Ruigang said, “SMG is one of China’s leading news organisations and runs the country’s most influential financial news TV channel and a daily financial newspaper under the brand of China Business Network. We look forward to strengthening our English language programming with Sky News Australia for the benefit of both companies and countries.”
The MOU with SMG follows a SKY NEWS content sharing deal with CNN International announced this week and commencing in 2011. In April this year, SKY NEWS reached agreement for its programming to be broadcast on China’s national broadcaster CCTV, while English-language programming from CCTV is being broadcast into Australia through SKY NEWS on a regular basis.
SKY NEWS and its public affairs channel A-PAC have achieved further international links through affiliation and program exchange relationships with the United States of America and Canada on their respective public affairs channels C-SPAN and CPAC.
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