In a year of great change, audience fragmentation, the inclusion of time-shifted viewingand the launch of another four FTA Digital channels, ABC TV has significantly increased its total prime-time average audience by 4% year on year.
The 2010 Total ABC TV FTA prime-time share has remained stable at 16.9% (weeks 1-48, free to air 5 city.)
ABC TV has seen its Total TV share remain stable year-on-year at 13.8%, despite the dramatic significant) increase in viewer choice with Australia now boasting 14 FTA channels.
This year, total TV viewing has increased by 5%, reversing a four-year decline.
Kim Dalton, Director of ABC TV said “2010 has been a truly spectacular (dynamic year) year for ABC Television.
“We have seen the spectacular 45% growth in prime-time audience for ABC2; the new children’s channel ABC3 grabbing the number one daytime slot for its target audience of children 5-12 year-olds in its first year of operation; our iView has doubled its audience, and we have launched our first 24 hour continuous news network – ABC News 24.
“We have also seen the growing success of Q&A, a landmark ABC1 program, which has increased its audience by 23% in 2010. ABC News continues to attract an average of 1 million viewers a night (Mon-Fri), and the 2010 Election coverage on ABC TV was watched by more Australians than any other network’s coverage. Without a doubt, it has been a year to remember,” he said.