If you were relying on the Sunday papers as your main source to find out what was on TV this week, then you will most likely be both confused and misled.
Numerous amendments last week means that the printed guides in the papers become out of date due to the fact they are produced some time during the week before all amendments can be taken into account.
Both of the TV Guides (for Sydney) still had Conviction Kitchen in at 8.30pm Monday, even though Seven changed that on Tuesday (maybe time to stop printing these guides that far in advance?). One of them featured a review of the show, promoting its return at that time.
The Sunday Telegraph was blitzed by Seven – with a two page spread outlining the programming for the week, as well as one-third page vertical strips for My Kitchen Rules running over five consecutive pages. Seven seemed to only concentrate on the one paper, as rival Sun Herald did not have advertising from Seven to that level.
Both papers featured two pages of advertising from Ten. The ad referring to this week though – promoting all the new content – seems to make it look like Talkin’ ‘Bout Your Generation is new this week. It is not. This week’s episode is definitely a repeat, new episodes start next week – Tue Feb 8.
Nine were notably absent, with no advertising at all. Apart from new Two and a Half Men, $#*! My Dad Says, Getaway and new CSI, their schedule this week is pretty bare when it comes to new content in any case. Expect an advertising blitz this Sunday, Feb 6, the day the ratings season begins for 2011. Most of Nine’s new and returning shows start after Feb 6.
Back to the TV guides in the Sunday papers, and a change to GO! programming issued last Thursday means the GO! line up is incorrect for Wednesday and Thursday night.
And – what is with the program guide for ELEVEN in the Sun Herald’s Sunday TV guide? It says at 7.30pm “Late Programs”! Yet they print the rest of the day’s programming which is the same every day until 6pm in any case! Most people only care about after 7.30pm. Wonder if Ten are aware of this, and if so, what would they think?