Communicating with the viewers.

This from the Facebook page of ELEVEN:

Hi guys, just a quick note about 90210 -

90210 is an awesome show that we love, however, we haven’t found the right audience in the timeslot it was in.

We have removed it from our schedule temporarily until we find a home for it.

…However, we’d love your feedback, so feel free to send your thoughts on this to us at: http://bit.ly/e42jXd

- The Channel Eleven Crew.

 

This has to be the best example of communicating a programming change I have ever seen from an Australian commercial TV channel or network.

GO! could certainly take a page out of ELEVEN’s book here. The GO Facebook page is full of fans asking when Pretty Little Liars and Hellcats will air again. None of them have been answered.

We understand programming is generally only really locked in for 2-3 weeks in advance – and an exact date for future airing of shows may not yet be confirmed – but at least the comment ELEVEN uses covers the fact that 1) the show has been taken off for now due to not having the ratings they would like aka “wrong timeslot” and 2) it will be back at another time.

With the number of programming changes GO makes, it is time they start explaining them to their fans, or risk loosing them for good.

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  • regan

    That’s pretty smart!  Well done Eleven

  • CrystalFissure

    I think that it’s great that ELEVEN did this because obviously the fans of the show needed answers; they deserve answers. I don’t think we’ll ever hear a reply from GO! like that, ever. By doing things like this, it really shows that ELEVEN does care about the people who watch the network, and by telling viewers up front the problems with airing certain shows, it makes the viewer (hopefully) feel more important.

    Good on you TEN, I’m glad you are being so supportive of ELEVEN so far and are not treating it like GO! (more like GO here to watch repeats)