Nine generally do not cross promote their channels, but anyone watching GO or GEM last night, would have noticed an abnormally large number of promos for shows on Nine – alot more than usual.
During the Underbelly Files: Infiltration encore on GEM, there were numerous promos for Underbelly Files: The Man Who Got Away – which airs tonight (Feb 21) on Nine, as well as promos for new Top Gear, A Current Affair and $#*! My Dad Says. Over on GO!, similar promos could be seen for Nine shows.
In ratings, Nine are taking a beating from Seven landing a distant second in the weekly result. Shows on Nine are generally not performing as well as they may once have, especially those against Seven’s ratings powerhouses Packed to the Rafters and My Kitchen Rules.
New episodes of The Big Bang Theory, Two and a Half Men and Top Gear are all way down in viewers compared to last year, while new comers $#*! My Dad Says and Mike and Molly have struggled to make any ground and ACA constantly loses to TT. And we all know about Ben Elton.
The ads on Nine’s digital channels for show on the main channel are an attempt to remind viewers about new shows on Nine so ratings will hopefully improve.