Nine advertises itself on GO! and GEM

   

Nine generally do not cross promote their channels, but anyone watching GO or GEM last night, would have noticed an abnormally large number of promos for shows on Nine – alot more than usual.

During the Underbelly Files: Infiltration encore on GEM, there were numerous promos for Underbelly Files: The Man Who Got Away – which airs tonight (Feb 21) on Nine, as well as promos for new Top Gear, A Current Affair and $#*! My Dad Says. Over on GO!, similar promos could be seen for Nine shows.

In ratings, Nine are taking a beating from Seven landing a distant second in the weekly result. Shows on Nine are generally not performing as well as they may once have, especially those against Seven’s ratings powerhouses Packed to the Rafters and My Kitchen Rules.

New episodes of The Big Bang Theory, Two and a Half Men and Top Gear are all way down in viewers compared to last year, while new comers $#*! My Dad Says and Mike and Molly have struggled to make any ground and ACA constantly loses to TT. And we all know about Ben Elton.

The ads on Nine’s digital channels for show on the main channel are an attempt to remind viewers about new shows on Nine so ratings will hopefully improve.

 

 

 

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  • Dodge

    I must admit, I did wonder if there was a stuff up at 9 headquarters with those ads

  • Laz

    Hey AB

    No news from 9 about Survivor Redemption Island?  I just remembered they had a few Survivor shows shown on GO! until the last 2.  Why couldn’t they do that again if they can’t find a room for it?

  • AndrewB

    Hi Laz, my programming contact at Nine said they had been absolutely bombarded with questions from people asking when Survivor Redemption will be on – esecpailly since 7mate is doing Amazing Race om Sunday. But they still have no news as to when, or if, or on what channel, etc… they plan to show it.

    I reckon they should put it on GO! Sunday nights at 7.30. Just jope that if/when Nine do decide to air it, they give enough time for it to be promoted and for people to find out it is on.