A few weeks ago, it was reported to be considering a current affairs based program to air at 6.30pm Sundays, to go up against Seven’s Sunday Night – a regular winner of that timeslot. This is in addition to 60 Minutes, that remains at 7.30.
Last night, the network unexpectedly aired a program called ACA Sunday – which appeared to serve a number of purposes.
Firstly, ACA Sunday featured a “Hey Dad” exclusive where another person has just come out speaking up about the wrong doings of the “father” from the show – the very same exclusive that Seven had been promoting all weekend as being first on Today Tonight on Monday night. Having this story airing on ACA Sunday means Nine got in first.
Secondly, ACA Sunday allowed extra coverage of Japan – which many viewers may have expected. With Seven having Sunday Night already airing at that time, it was a given that there would be updates on Japan during the program. 60 Minutes as well presented a story on the unfolding disaster.
Thirdly, ACA Sunday allowed Nine to test the waters of having such a show against Sunday Night. As it was clearly a decision made over the weekend, there was no time for promotion other than on Nine itself.
As a result, Customs moved back to 7pm, while Send In The Dogs Australia was not seen at all.
ACA Sunday was hosted by Tracy Grimshaw.
At this stage, there is no indication whether ACA Sunday will become a regular fixture for Nine on Sunday night.