SKY NEWS has consolidated its position as Australia’s News Channel with its coverage of the tragic events of the Japanese earthquake which have drawn record high viewing for international news on SKY NEWS.
Australians are turning to SKY NEWS as our nation comes to terms with the tragedy unfolding for one of our nearest neighbours.
Where viewers could choose between SKY NEWS and Australia’s Free-To-Air produced 24 hour news service, SKY NEWS won a share of viewing up to 6.5 times greater than the other channel. And those who chose SKY NEWS watched for almost twice as long as those who watched the FTA channel.
In subscription TV homes on Saturday March 12, the SKY NEWS National channel won a 5.2% share of viewing. The FTA produced news channel had a 0.8% share.
In all metropolitan TV homes – including the almost 35% of homes with both STV and FTA, plus the homes that don’t have STV – SKY NEWS on Saturday had a greater average audience than the FTA news channel during 4 separate hours. For example, from 9am-10am on Saturday, SKY NEWS had an audience of 92,000 viewers compared with 86,700 for the other channel.
In subscription TV homes over the three days Friday to Sunday, average daily viewing was 49 minutes to SKY NEWS, compared to 25 minutes to the FTA news channel. In all metro TV homes, viewers spent on average 53 minutes with SKY NEWS on Saturday, compared to 38 minutes watching the FTA 24 hour news channel.
SKY NEWS continues to provide unrivalled coverage of events in Japan including a 24-hour “Japan” channel. SKY NEWS also has unrivalled Australian rights to coverage by world-leading broadcasters CNN International, ABC America, CBS, Reuters, APTN and SKY NEWS UK.
SKY NEWS is dedicated 24/7 to the best live coverage of news from around Australia and the world, including on SKY NEWS National, SKY NEWS Business, SKY NEWS LOCAL channels, and A-PAC Australia’s public affairs channel.