Metropolitan digital penetration has reached 89% – meaning that there is at least TV in 89% of metro households capable of receiving digital TV channels either through inbuilt tuners, set top boxes or PVRs. This figure is up 29% on last year, according to ratings body, OzTam.
Furthermore, 52% of these households have converted every television in their house, while 82% of households have at least one able to receive the high definition channels.
Penetration of personal video recorders – PVRs – is also increasing, now at 40%, up from 28% a year ago.
These figures will lead to an increase in ratings of free to air digital channels, as the number of completely digital enabled households means more opportunities for each family member to find something to watch across all channels, according to OzTam chief Doug Peiffer.
Cheaper electronics due to the strong Australian dollar, the increased awareness of the digital channels and what is on offer, and the 2013 analogue switch off getting closer all contribute to the increase in digital take up figures across Australia.
Note: Metropolitan households include those in the five main cities OzTam refer to as five city metro – Sydney, Melbourne, Brisbane, Adelaide and Perth.
Source: The Australian