Advertisers have begun pulling their ads from Andrew Bolt’s new TV series The Bolt Report after pressure from a Facebook campaign.
The Operation: Bolt-Cutter campaign has been launched by Melbourne writer/comedian Christian Price in an attempt to target advertisers who had their ads featured during the Channel Ten show.
Price noted down the advertisers from the premiere episode before writing to them to question their choice.
Several replies said to be from the companies themselves were posted on the Facebook page.
iPrimus is said to have replied: “The advertising in question was a bonus spot provided by the network and usually advertisers are only notified of bonus spots after they air. It was in no way a targeted move by iPrimus to advertise during the show or to sponsor the show. After receiving feedback from our customers, we have instructed the TV network to cease allocating bonus spots to iPrimus for this particular TV show.”
A supporter says Mr Rentals replied with this: “Firstly, this advertising spot was given as a bonus spot by the television network and is not a chosen program in the company’s advertising schedule. Secondly, and most importantly, Mr Rental does not share or support the views portrayed in the program and has informed the station that no ads are to appear in this timeslot again.”
Price says he was surprised by the amount of support the campaign has received.
“To be honest, no I didn’t [expect so many to pull their advertising], but it looks like they might have done that regardless of whether we emailed them or not. We now know that nearly all the advertising spots during Bolt’s show were bonus spots given by Ten to existing account-holders,” he said.
“Once they found out that these spots were run during The Bolt Report, they asked Ten not to run the spots during this time again. The impression I’m getting is that they were already onto this before anyone from our group contacted them, and had already made the decision not to align themselves with the content on Bolt’s show. We may have nudged them slightly, but this was totally their call, their business decision.”
Channel Ten has says that advertising spots for The Bolt Report have been selling well.