FOX SPORTS Mobile now works better, is more informative and is easier to use.
Our re-launched mobile site is the fans’ number one destination for LIVE scores, up-to-date sports news, in-depth stats and fantasy on the go.
FOX SPORTS is setting the standard when it comes to providing live access to Australia’s leading sports with the recent re-launch of its popular free^ m-site, m.foxsports.com.au.
With a new, improved design tailored for iPhones and Android devices, the FOX SPORTS mobile site offers greater usability and enhanced functionality, providing fans with a constant flow of LIVE information on their favourite sports including latest news, fixtures and results, plus Fantasy and social media interaction.
FOX SPORTS originally launched its free mobile site in 2009 and the m-site quickly became a must-have for sports fans to access live match scores.
Now, the new version offers several enhancements for iPhone and Android device users, including:
- ‘Refresh’ rate of under one minute
- More comprehensive live stats
- More information about FOX SPORTS’ TV coverage of the biggest and best sports events
- Improved story and match page layouts
- Line-ups for matches and detailed team and player stats for AFL, NRL and Super Rugby
- Simple and easy to use “one click” Fantasy and tipping updates and live Fantasy scores for NRL and Super Rugby
- Fixtures and results by team for NRL, AFL and Super Rugby
- Social Stream of FOX SPORTS Twitter feeds
FOX SPORTS Chief Operating Officer, Jon Marquard, said the re-launch of the FOX SPORTS mobile site keeps FOX SPORTS ahead of the field in mobile delivery of live sports information.
“Smartphone usage is exploding and we want to make sure our sports fans are able to keep up to date with what is happening no matter where they are,” Marquard said.
“FOX SPORTS has always been an innovator and our new site will ensure that fans across the country are fully aware of what is happening with their favourite team and fantasy teams as well as keeping up to date with Twitter feeds from FOX SPORTS and our TV commentary team” he added.
Interestingly, Marquard pointed out that Android usage of the new mobile site was greater than that from iPhones during May.
“Around 20% of users accessed the FOX SPORTS mobile site from Android devices this month, while total iPhone usage is around 15%,” said Marquard.
“This is a pattern that has emerged in the US with mobile web access and demonstrates a similar shift in Australian usage as Android devices begin to rival iPhone sales after a long period of dominance by Apple.”
“The most encouraging statistic for us is that the average session duration on the FOX SPORTS mobile site is over 9 minutes which is as a result of the depth of the service we are now providing.”
iPhone and Android users can easily access the new m-site on their devices by simply typing in http://m.foxsports.com.au into their phone browsers and then adding the link to their homescreen or bookmarking the page. The original m-site will still operate for other internet-enabled phones.
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