The new-look ONE is already hitting significant home runs with viewers. In its first three days of prime-time general entertainment programming, ONE has reached 3.27 million viewers.
With the addition of male skewing general entertainment programming in the prime-time schedule, ONE has already grown its audience by 156% on the same week last year.
This week ONE is averaging 3.4% commercial share in total people and 6.2% commercial share in its target demographic of males 25-54.
Chief programming officer, David Mott said: “We’ve been trialling a general entertainment line-up on ONE since the start of the year. We’re delighted that ONE’s combination of premium sport and prime-time general entertainment programming is already resonating with viewers and advertisers.”
ONE’s Top 5 Programs of the Week
1. FIA Formula One World Championship (Turkey) – 320,000 viewers
2. Cops Adults Only – 173,000 viewers
3. Monday Night AFL – 137,000 viewers
4. Best of Extreme Fishing with Robson Green – 129,000 viewers
5. Ice Road Truckers – 124,000 viewers
This is just the start. There’s plenty more to come with tonight’s premiere of Ewan McGregor’s Long Way Round at 7:30pm, followed by a movie-length episode of the Golden Globe winning, Sons of Anarchy at 9:30pm. Next week Ricky Gervais returns to prime-time with An Idiot Abroad airing at 8:30pm on Monday nights.