Not surprisingly, Aussie men and women have been found to have different tastes when it comes to their TV viewing according to the findings of a new research project.
Private Practice tops the list for female viewers in the research data provided by media analysts Fusion Strategy, with three times more women watching the medical drama than men.
The Big Bang Theory has proved the most popular show for male viewers with twice as many men watching compared to women.
Desperate Housewives, Brothers and Sisters and Winners & Losers are high rating shows for women while sports such as NRL and AFL appeal for men but not women.
“The perfect program attracts both men and women, but getting that equal split is very difficult,” Nine’s Melbourne program director Len Downs said.
The shows that come closest to achieving that in this country include Merlin, Come Fly With Me, Hawaii Five-0, Border Security, Customs and Sea Patrol.