What are Seven thinking with their programming next week?
Sure – its finals week on Masterchef – which means most eyes will be on Ten to see how the week pans out, but it seems Seven have made a fundamental mistake with the time that the first season finale of The Amazing Race Australia goes to air on Monday (August 1).
According to current Seven programming, at 7.30 Monday night is a ninety minute special called The World’s Most Extreme Airports (which has already aired on Pay TV) meaning the final for The Amazing Race Australia does not air until just after 9.00pm. This final episode itself is also a ninety minute episode, which will result in a 10.30pm finish time. Possibly too late for some fans.
So why the 9pm start for The Amazing Race Australia? Did Seven presume that Masterchef on Ten was set to finish at 9pm that night – thereby ensuring that the two shows would not overlap and result in fans missing out on part of one or the other?
On Monday night Masterchef finishes at 8.30pm. On Nine, The Block is done by 8pm, while Rescue starts at 8.30pm. Ten again follow Masterchef with The Renovators from 8.30pm on Monday night. ABC1 has Four Corners on until 9.20pm, SBS also have one hour shows from 8.30pm, as do most of the major Pay TV channels.
The end result is that Seven is the odd one out – having Amazing race Australia starting effectively in the middle of shows on the other channels. The question remains as to what will end up happening as The World’s Most Extreme Airports is not likely to be a ratings drawcard.
Seven may well pay the price for the odd start time in ratings as viewers watching other shows see them through to the end, then only switching over to The Amazing Race Australia after 9.30pm. But perhaps the network are banking on the attraction of the final of the series will lure viewers to Seven before other shows finish.
Whatever happens, it is a VERY odd move from Seven.