The grand finale of The Block and the premiere of Underbelly: Razor have combined to secure the biggest night of ratings on Australian television for 2011. Together, these led the Nine Network to the highest winning shares of 2011, with a clean sweep of all demos across the 5 City Metro.
The Nine Network dominated the night’s viewing, securing the Top 6 shows across the 5 City Metro in all demos. With Total People, the Nine Network had a dominant winning share of 46.9% of the free-to-air audience (Total People, 5 City Metro). With People 25-54, the Nine Network secured a massive share of 51.9%. With People 18-49, the Nine Network delivered a 52.9% share. With People 16-39, the Nine Network achieved a 54.8% share. The Nine Network’s share of People 25-54 (51.9%) was the highest nightly share of any free-to-air network in Nine’s target demo since the introduction of OzTam in 2001 (excluding sporting events).
The emotion-charged finale of The Block – Winner Announced in which underdog couple Polly and Waz won Australia’s most popular renovation competition becomes the highest rating program of 2011. The Block – Winner Announced secured a massive average Total People audience of 4.380 million, with a peak of 4.875 million (5 City Metro & Regional combined). Across the 5 City Metro, The Block – Winner Announced achieved an average audience of 3.089 million, with a mammoth peak of 3.428 million.
The premiere of Underbelly: Razor was the most successful program launch for 2011, recording the highest ratings for the launch of any new show for the year-to-date. It catapulted itself into the record books as the second highest rating drama episode (behind Underbelly: A Tale of Two Cities) since official OzTam figures began.
Underbelly: Razor (Episode One) attracted a peak Total People audience of 4.045 million, with an average of 3.482 million (5 City Metro & Regional combined). Across the 5 City Metro, it achieved a peak audience of 2.867 million viewers and an average of 2.510 million.
Nine Network Managing Director Jeffrey Browne said: “We’re thrilled that Australians embraced the journey of our four couples on The Block throughout their rollercoaster ride over the past two months. The figures across the entire series have been phenomenal and prove that free-to-air television is stronger than ever and clearly the No. 1 medium for entertainment.
“The launch of Underbelly: Razor shows that Australians love nothing more than to see historic tales from their own backyard come to life on the small screen. We know this is a great product and trust that viewers will continue to enjoy the drama unfold over the coming months.”