The Voice has launched to outstanding numbers on GO! last night, peaking at over 537,000 viewers.
With an average audience of over 347,000 across Total People, The Voice was the highest ever digital terrestrial television only launch for GO!
The Voice was the number one program across all digital channels across Total People, and 25-54s.
This ground-breaking singing competition features four super coaches: Christina Aguilera, Adam Levine, Cee Lo Green and Blake Shelton, who have sold over 40 million albums between them.
Hosted by Carson Daly, The Voice starts with Blind Auditions, where the coaches have their backs turned as the artists sing. When a coach is blown away by a voice they hit a button, their chair turns around, and the artist lands a spot on the coach’s team. But if more than one coach turns around they have to sell their expertise to the artist, who picks the one to work with. If none of the coaches push the button, the artist goes home.
The Voice screens on GO! Tuesdays at 7.30pm.