WED SEPTEMBER 7 9PM ON ABC1,
THURS SEPTEMBER 8 AT 9.30PM ON ABC2
MC at Gruen HQ, Wil Anderson, is joined at the desk by Russel Howcroft (GPY&R), Todd Sampson (Leo Burnett), Bridget Taylor (Contagion) and newcomer Sunita Gloster (Omnilab).
On tonight’s show:
The Billboard. There are about 9,000 billboard sites in Australia. It’s one of the only form of advertising we can’t switch off or turn the page to get away from. It’s also adopting technology, breaking free of its old-fashioned rectangular straightjacket. So, is it visual pollution or a highly effective way to hit your target market?
Random Acts of Kindness. One of advertising’s hottest trends, particularly in social media. Brands are now targeting their customers to promote their products, showering them with gifts ad then hoping they’ll become ambassadors, spruiking to their friends and contacts. Is it stalking or building brand loyalty?
In four seasons of Gruen, we’ve suggested bringing back child labour, invading New Zealand, euthanasing everyone over 80 and many more ridiculous ideas. This week, we finally found a subject so untouchable that we had agencies actually decline to take part. Adelaide’s Jim Stapleton came up with the controversial Pitch suggestion: a campaign to ban religion.
Loud & Clear and Play were the agencies ultimately brave enough to take on the brief.