The TODAY Show is now the number one breakfast TV show up and down the Australian east coast.
The show has won 23 of the 40 survey weeks in 2011, giving it an unbeatable lead over Sunrise.
This year TODAY has won Melbourne for the fourth year in a row, Sydney for the first time in eight years, and now the East Coast for the first time in nine years.
TODAY Executive Producer Tom Malone says: “We’re very grateful to our loyal audience and our new viewers for making us the most watched breakfast television show on the East Coast.
“It’s something we’ve been striving for, for several years and we’re humbled by it.
“But the job’s never done – we’ll keep producing the best possible television: first and accurate for news and entertainment.”
Next week, the TODAY team heads to New York City for a huge week of shows.
Broadcasting live from the Good Morning America studios on Times Square, the show will feature performances from Alicia Keys and Beyonce, and special guests Tony Bennett, Kim Kardashian, The Trumps, your favourite Sesame Street characters, and plenty more surprises.
Karl Stefanovic is especially happy about the trip: “They say it’s the city that never sleeps, and I’ve promised Lisa I’m going to test that theory for the whole week!”