Despite being the overall highest-rating show this year, Australia’s Got Talent was beaten by Packed To The Rafters and Downton Abbey in the engaged audience stakes.
The two dramas rated higher than the talent series in terms of attracting attentive and engaged audiences throughout the year, according to Roy Morgan Single Source data.
George Pesutto of Roy Morgan Research said: “Serial weekly dramas or comedies… tend to deliver a more engaged audience, whilst reality programs (particularly those that are screened every weeknight, like The Block or MasterChef) are more likely to have a higher proportion of viewers who pay some or not much attention.”
The organisation claims to look beyond the ratings and demographics in order to gauge the actual engagement the viewer has with what they are watching as well as their motivation for watching.
Packed To The Rafters proved the most popular in terms of viewers who “pay a lot of attention” with Downton Abbey close behind.
The study surveyed 18,500 people in total regarding their viewing habits.