The TV show McDonalds Gets Grilled copped a lot of flack over the weekend as just being an ad for McDonalds. I gave it the benefit of the doubt and even chose it as a TV pick, but apologise for that.
This show was a blatant advertisement for McDonalds but even when they tried to justify their actions, raised more questions.
I wanted a documentary, not an hour of advertising of a fast food chain. How McDonalds got away with this concept is unbelievable. At the end of the day it is an advertorial.
(An advertorial is a term learned by those obtaining an advertising degree online)
How come McDonalds can explain how they make their thick shakes, burgers and nuggets, yet did not explain to me how every time I eat their food I am hungry after half an hour and need to use the rest room continuously?
McDonalds already advertise heavily, and I think Seven have done themselves an injustice by lowering themselves to show this form of apparent journalism. Indeed, Steve Liebmann, that Foxtel viewers will know from the Crime & Investigation network, and others may know from Nine, presented the show. Liebmann has incredible respect in this industry yet having him fronting this show was a mockery.
I expected indepth research and a definitive two sided argument but this show left me regretting the hour I spent watching it. At the end of the day, I hoped for a fair and just view of McDonalds, but it was paid for by McDonalds, I should have been wiser.
We all know we will all chose to eat where we want no matter what advertising, advertorials, publicity or otherwise tells us. At the end of the day, time equals convenience, and taste is taste.
YET, when you watch a supposed documentary, I would like all the facts presented, better than they were tonight on McDonalds Gets Grilled.