Yes, The Voice is rating through the roof so far, but if you are going to air it over close to two hours, why not schedule it as such?
The above scheduling information was how Nine advertised the night (Tuesday April 17, 2012) – with The Voice from 7.30, and new The Big Bang Theory scheduled for 9.00pm.
Nine’s own EPG had Big Bang not starting until 9.19pm – 19 minutes later than advertised.
The Voice was followed by a lengthy Celebrity Apprentice promo and then that 3 minute Dare Iced Coffee ad you may have seen advertised on Throng today for – wait for it – an airtime of 9pm.
It is common practise these days for reality formats on commercial main channels to finish late, and thereby drive all subsequent programming to later start times, but when it blows out to half an hour, it truly is out of hand.
The start time for Big Bang is even ten minutes later than the updated EPG time of 9.19. But spare a thought for those watching on say NBN Newcastle – who NEVER update their EPG. If you set you PVR to record The Big Bang Theory, you’d miss the most of the show.
Wrong, very wrong, and not fair to viewers, especially those chosing NOT to watch The Voice.
UPDATE and Retraction. After obtaining actual air time data, the previously published detail of Big Bang starting at 9.29 was incorrect. I was watching on IQ at the time, and while I was sure I was watching Nine live, may have slightly time shifted. I appologise for the mis-information. The point, however, still stands about the advertised timme of 9.00pm becoming 9.19pm – especially those who do not receive an up to date EPG – such as NBN Newcastle.