Ten profit down 70% to $14.8 million on tough ad markets.
Warburton had warned that the figures would be soft, and has indicated that Ten is making progress with turning around ratings and revenue.
The raft of new shows the network have commissioned is part of Ten’s new strategy.
Appearing on Media Week, Warburton says that the new schedule is based around 5-8pm timeslot, in which the network is second in its core demographics. Super Sunday shows are leading their timeslots in their core demographics. He says they need to build on that.
Talking about The Prject, he says the 6.30-7.00pm audeince is over 700,000 not far behind the rivals. He is allowing the show to continue to build, and maintains The Project is a true alternative to the other commercial rivals.
About Breakfast, Warburton says he is comitted to teh show, and the show is a financial success. He says there is still alot of work to do, but is in it for the long haul.
In talking about Ten’s digital channels, ELEVEN is successful in its core demographics, while ONE’s stratgey is an enormous success. He says they have a winning multi-channel environment. With the improvements on Ten, the platform combined will be a formiddable force.
Warburton says AFL rights were not delivering ratings due to their games being on Saturday nights, and low in the picking order.
Media Week airs on Sky Business Channel, 602.
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