If you’re not a regular viewer of The Biggest Loser, bewarned, you may be a little fooled by recent advertisments claiming that a certain contestant has one the right to ‘send home’ a fellow contestant after winning tonight’s contest challenge.
Before tonight’s episode aired, promotions promised that the winner of this week’s contest would win ‘the ultimate reward’, which was revealed shortly before the episode to be the chance to send another contestant home.
Whether it sounds like a fair twist or not, it would certainly live up to the moniker of ‘ultimate reward’. However, it was not to be.
During the episode, host Hayley Lewis clarified that while the winning contestant can still send a contestant home, this contestant would only be sent home until the next weigh in. The disadvantage here is that they would be exposed to the distractions normally found in day-to-day life, and wouldn’t have access to last chance training and trainers.
But compared to the repercussions that would come from an actual elimination, this resulting reward is really nothing to write home about. It is basically a cross between a lockdown and that 24-hour pass twist they did a few weeks back. There is simply no shock factor associated with this twist after such hype was built prior to the episode.
I must admit, while watching the episode, it didn’t faze me. But what I’ve learned since then is how easy it would be for viewers to miss the fine print. For anyone who may have missed Hayley’s clarification, promotions now playing for tomorrow’s (Tuesday, 10 April) episode will come as no savior; as it too implies that the contest winner will send someone home, for good.
Spin it whichever way you want. ‘Oh, it’s been explained in the episode’. ‘Oh, why would you expect them to eliminate a contestant anyway?’ The simple fact is, if I was just a hop-in-hop-out viewer (who would most likely have missed tonight’s sub-par episode, which offered little information), this advertisement would tell me that an elimination is looming, and I do feel this was the advertisement’s purpose; to drag in extra viewers.
In this case, if I tuned in tomorrow hoping for a big event; I would scoff over what I saw.
It really is shameless. For a show that is now building as we come to the end of the season, The Biggest Loser is really the victim. This would simply not be an issue if advertisments were not as sly and deluded as they have been made. It’s just sheer shame.
What do you guys think of these promotions? Are they fair? Who is more to blame here- Biggest Loser or the promotions department?
The Biggest Loser: Singles next airs Apr 10 at 7PM on TEN…WHICH WILL NOT involve an elimination!
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