We’re down to just eight contestants! This is where the competition really heats up!
The contestants head to a PR agency for their new challenge brief, aired to them via satellite from the C9 News studios.
Challenge Brief: The contestants must create a publicity campaign to show that YBR cares for its families and their future. The teams who create the biggest media buzz will win the $20,000 and immunity.
Teams: Boys’ Vs. Girls’ with the girls’ being able to pick one boy to fill their team. They choose Vince Sorrenti.
Project Managers: Ben Dark for Team Platinum. Vince Sorrenti for Team Fortune.
They then plan for their stunt. Patti suggests divorcing Bert, which makes me laugh. They head to their respective boardrooms to brainstorm. Team Fortune doesn’t seem at all concentrated on the challenge while Team Platinum says nothing at all! Charlotte from Team Fortune comes up with the idea of getting everyone naked. Lauryn and Patti are a little apprehensive as Patti is old and Lauryn thinks it would send the wrong message. Vince jokes about not partaking in the challenge. Meanwhile, Team Platinum get help from specialist PR workers and soon, Jason comes up with the idea of camping out homeless-style for the night.
They think of getting Julia Gillard involved, and Jason has her phone number! Speaking of, Bert rings and finds out that Patti is getting naked for charity! Meanwhile, Julia isn’t getting back to Jason’s call!
Opinion point: Should Julia Gillard participate in this one?
Team Fortune then work on a banner and slogan, ‘Protect your financial nakedness’. Vince decides to change it to ‘Financial exposure, we care!’ before changing it back! Who will be right? Charlotte is out to make the nakedness ‘relevant’ to the brand. She changes the concept from finding yellow items to use for the stunt, to using flamingos and the colour pink. She does this without consulting Vince. Patti thinks this is wrong. Meanwhile, a slip by one of the show’s PR people has given away the other team’s idea to Team Fortune- they’re sleeping out! Vince thinks the idea is so good, he’s already written himself off. The boys actually get an interview spot on Sky News! The interviewee tries to make Dicko and Ben stupid. They also have a book passer-byers can write in to engage the public. The book poses a question ‘what do you care about?’ It’s a good idea in the end.
The sun goes down on day one of the challenge as Team Platinum begins their part of the challenge- their sleep out. Jason goes to bed at 8.30pm despite the fact the streets are STILL crowded. He soon wakes up to go for a drink, haha.
During the night, some very poor-off people go to give the celebrities some mattresses and pillows to sleep with, which bring tears to Dicko’s eyes. It’s very touching. Anyway, the next morning, Jason has had a good sleep- but the others have not. Now, they have to haul in the media for this. They begin doing radio interviews and Today and ACA are coming down to do stories! Today will also be crossing to the other team for their nude pose! Lisa Wilkinson can’t see the link between their stunt and the economic crisis.
Meanwhile, Team Platinum has problems. ACA aren’t turning up, so Ben tries to get Jason on the case however Jason is only talking to other people. They get into a bit of an argument. Jason doesn’t want to do more than he needs to and thinks Ben is cracking. Meanwhile, Patti and Lauryn want more yellow in the shot and Charlotte is not happy with the late notice. Speaking of, Jason still can’t get an answer from the Prime Minister. They all think they’ve bitten off more than they can chew. Then, all of a sudden, the PM’s assistant gets back to them. They find out they can post it off to the PM and they are delighted.
Setting up, Team Fortune is a disaster. They have to get themselves together! Team Platinum goes to Kirribilli house to deliver the book. Back at Team Fortune, Lauryn loses confidence in the challenge. Still, the press are waiting! They get nude (well, Vincent only gets down to his shorts) but Lauryn is nowhere to be seen. Soon enough though, she gets in it! They think they’ve done enough to care.
The other team make it to Kirribilli House to see more paparazzi following their moves. It’s tine time to deliver the book and go to the boardroom.
Mark walks in after the contestants and asks them a few questions.
Answers to Questions: Patti reveals that she didn’t want to be a PM because she thinks Vincent would be a better person. Charlotte knew how much he wanted to be one. Vincent found the girls lacked direction at times and thought it was good for them to have a male voice. He did implement his business prowess at times. Mark addresses Ben and Jason’s argument. Jason said they have moved on. Ben thought Jason needed a kick in the bum. Dicko thought they were smart because they engaged the media from the start. They tell Mark about their encounters with the friendly homeless person. Vincent thought the other team’s idea was clever but didn’t address the brief clearly. Vince wonders how many customers YBR could have gotten out of the two teams. Team Fortune’s strategy was to use the idea that when the economy washes out, everyone is exposed. Charlotte discusses her thoughts on the challenge. Patti was never concerned about this challenge with both her and Lauryn never committing to being ‘naked’ Charlotte didn’t care. Vincent liked the message over all. They think they did enough to convey the message that ‘they care’.
Money Raised: Mark decides to double the $20,000 to $40,000, and give it to the winning team, who in his eyes should be Team Platinum. This money will go to Ben Dark’s charity, the Royal Children’s hospital.
Team Fortune will head into elimination.
What Went Wrong? They discuss who created the nakedness idea. Charlotte came up with the idea and says she thought people would come and see what they are doing. Mark likes the risk, but doesn’t think they displayed the right message. Mark was a bit confused as to what their costumes were supposed to represent however the contestants think it was good that people turned up with no idea of their plan so they ask questions. Patti thinks they should have all gone yellow. Vincent just went on with the idea.
Vincent, Patti and Charlotte are chosen for Elimination.
Charlotte: Deb thinks it is good that she likes to get the job done and not care about what people thinks. Dane thinks she is responsible for the cheap stunt. She should stay because she has willingly thrown herself into all of the challenges. She thinks Vince sees her as a threat.
Patti: Dane thinks she is delightful to work with but wonders if she is able to do this. Deb thinks she should bow out before it gets nasty. (Puh-lease). Patti would again fire herself because he has gotten all he can get out of her. Mark actually disagrees that she isn’t a leader, which she claims to not be.
Vincent: Deb thinks his instincts, or lack thereof, is killing him. He shouldn’t be fired as he has done more than his fair share with his donations which he has been made to charities other than his own. He brought Patti in because she is too dignified. He brought Charlotte in because she is responsible for losing part of the message and focus. Vincent would fire Patti.
Elimination Result: Patti Newton…You’re fired.
So was Patti just a filler celebrity. If things were going to get too nasty for Patti, why have her on to begin with. It’s a bloody farce in a way. I feel sorry for Patti- I think she should have been around for a little while yet.
The Celebrity Apprentice Australia next airs May 3 at 8PM on Nine.