On Monday night, after months of promotion, Nine’s incarnation of Big Brother finally hit our screens debuting to a national (five city metro) audience of over 1.6 million viewers. On Tuesday, 1.3 million watched, Wednesday 1.1 million, then on Thursday the shows’ figures fell below the magic million and lost its lead in the 7pm timeslot.
Granted – Thursday night is the worst of the five weeknights for ratings, while the huge audience on Monday night’s debut was not doubt due to curiosity (or people leaving their TVs on Nine after the Olympics), but it does appear that Big Brother is not holding its audience.
Perhaps the problem is there is no live feed like there was when Ten aired the show. Or, if you follow the Big Brother live twitter feed, you already know what the HM’s (the housemates for those not acquainted with the abbreviation) are doing all day. And then to see that on TV for an hour at night then simply is not entertaining enough – we already know most of what has happened from reading tweets all day. Not to mention the fact that Nine send out press releases that basically give away too much.
From my own experience, I find the show boring and can see why it is not engaging a large audience. I saw 10 minutes of BB last night where the HMs had to dance within 90 seconds of hearing music on the little stage in their back yard. I ended up switching to GO! for a Big Bang Theory repeat (as Alicia B was blogging Masterchef All Stars at the time so I was left flicking around on our other TV! By the way, Over The Hedge on 7mate looked MAD in HD – but didn’t leave on so the kids could get to bed on time – and COPS on ONE despite saying it is HD – is really not in HD. HD rave & rant concludes, back to the subject at hand).
All that aside, I was never a fan of Big Brother but have tried watching Nine’s version. I feel though I get enough from the twitter feeds and Courtney’s excellent posts on Throng to satisfy my need to keep up to date with what is going on.
Hard core fans will remain – and we thank many of those fans for contributing to the comments on this site.
But if Nine are to succeed with Big Brother, they need to listen to what the fans are asking for.
For example – what ever happened to the nightly Up Late? Supposedly meant to air on GO! No sign of it – only Big Brother Confidential to air on Nine next Wednesday night (August 22) at around 10.10pm after the premiere of Dallas.
Maybe ratings will settle after the first elimination which airs on Nine next Sunday (Aug 19) at 6.30pm (same time as Masterchef All Stars Grand Final). That is preceded by a daily show on GO! at 6pm Sunday.
Big Brother airs on Nine Monday to Friday 7pm, Sunday 6.30pm, GO! Sunday 6pm and Nine 10.10pm Wednesday for Big Brother Confidential.
Meanwhile Courtney blogs Big Brother close to live on Throng every episode.