Nine’s 2013 upfronts will be interesting – but from what we know already is there is ALOT of reality on Nine next year.
The news of Nine immediately picking up Australia’s Got Talent hours after Seven decided not to proceed with the format raises the question as to how it will fit into their already crowded year of reality TV.
Between The Voice, The X Factor and Australia’s Got Talent, there are three talent based reality competition based formats on Australian TV.
This year (2012), Australia’s Got Talent failed to attract viewers, despite having some great talent, while it aired against The Voice on Nine for its first weeks.
There are rumours that Nine will put AGT against Seven’s The X Factor – currently enjoying massive ratings.
If Nine did that, then Nine will possibly see AGT go the same way it did on Seven this year airing against The Voice.
AGT is an older format, and, while it did extremely well in 2011, doesn’t seem to work when against another talent based reality competition show – like The Voice.
All that said, how would Nine fit AGT into it’s 2013 schedule?
Maybe like this (assuming they chose not to put it on at the same time Seven does X Factor):
Feb-Mar: The Block All Stars, Bake off.
Apr-June: The Voice, Celebrity Apprentice
June-Aug: AGT, The Block 2013
Aug-Nov: Big Brother, AGT
And – Farmer Wants a Wife needs to fit in somewhere as well!
Seven will almost certainly in 2013 air The X Factor in the last quarter of the ratings year (why would they change that!) meaning it will start in mid/late August and conclude on the final week of the ratings year late November.
Nine will now end up with at least two reality shows running for the full ratings year at any given time – one stripped at 7pm, the other on one or two other nights of the week.
Could be a big year for Nine.
Nine’s upfronts announced near the end of November.
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