7HD

The Seven Network has launched a new channel. Seven – with the first broadcast last night (Monday) - is the first commercial network to move into digital multichannelling.

Seven launched the first phase of its multi-channelling plans at 10:30pm and will schedule programming on its second channel in late primetime and across weekends as part of a considered strategy leading to the full-strength launch of a second Channel Seven in a few weeks – delivering greater choice to Australian television audiences.

Last night’s launch of the second Seven is the first step in a broad long-term plan to deliver more channels and provide viewers with the opportunity to experience full high definition programming with Dolby Digital Sound, complementing Seven’s current programming and opening up opportunities for the marketing of high-definition television sets and tuners that will allow Australians to experience multiple channel digital broadcast television.

Details of Seven’s plans for its new channels were announced today by the network’s Chief Executive Officer and Chief Executive Officer of Seven Media Group, Mr David Leckie.