The ABC are restructuring to take on a model of management more like that of the BBC in the UK. Under such a scheme, each channel would have its own channel manager who would be responsible for its branding, vision and strategy. With the ABC recently announcing that ABC HD would become a 24 hour news channel, that would mean there are four channels to be managed as such, together with multi platform content.
The new approach will reflect the changing dynamic of the ABC which used to have just the one channel and a management structure based on that.
“When I was appointed to the ABC four years ago, I was appointed to run a single linear TV channel,” Director of Television Kim Dalton told The Australian.
“Yet the underpinning structures to deliver all that are basically the ones that were put in place 20 to 30 years ago to service a single channel.
“We have currently got systems that are at times inefficient, at times dysfunctional and don’t allow us to build up our channels. That’s meant uncertainty about where functions are performed.”
Source: Sydney Morning Herald
