The launch of ABC3 on Friday December 4 has proved a winner with the youth of Australia, keen to be a part of such an historical occasion. The 5PM Countdown To 3 live show on ABC1 featuring Prime Minister Mr Kevin Rudd, Cassie Davis and Short Stack attracted an average audience of 192,000, peaking at 222,000 total people (5 cities).
ABC3 launched at 6pm, with 70,000 (5 cities) tuning in to watch the first hour of programming, and peaked at 91,000 (5 cities) later that night. The first night’s program, which featured local productions like Prank Patrol and My Place attracted a FTA share of 49% amongst our target 5-12 year olds.
The ABC3 website attracted a huge amount of interest, with 44,000 visits and 331,000 page views (source WebTrends) over the launch weekend (Friday 4th December – Sunday 6th December), and over 3000 children signing up to be members of ‘Club 3’.
· Countdown To ABC3 on ABC1 at 5PM
· Total People: 192,000
· FTA Share People aged 5-12:
· Five Cities: 49%
· Sydney: 30%
· Melbourne: 64%
· Brisbane: 30%
· Adelaide: 40%
· Perth: 82%
· ABC3 Launch figures first 3 days
· First hour of broadcast: 70,000 (Fri 6PM – 7PM 5 cities)
· Launch night peak audience: 91,000 (5 cities)
· Top five locally produced programs across launch weekend (5 cities)
· Prank Patrol - 83,000 Tot Ppl (16.2% FTA Share 5-12yo)
· CJ the DJ - 65,000 Tot Ppl (14.1% FTA Share 5-12yo)
· Studio 3 Evening - 60,000 Tot Ppl (11.7% FTA Share 5-12yo)
· News on 3 - 55,000 Tot Ppl (13.4% FTA Share 5-12yo)
· Studio 3 AM - 46,000 Tot Ppl (20.5% FTA Share 5-12yo)
· ABC3 has reached 15% of 5-12 year olds in metro cities since launch
(source: OzTam Data)
Director of ABC TV Kim Dalton said “These figures are fantastic and just confirm what we have been saying for quite a while now- Australian kids want their own free to air channel. The response to the first three days of ABC3 make all the hard work worthwhile.”
