One's blog

Volkswagen and Network TEN have teamed up to bring an action packed hour of reality TV to Australian television screens, in a premiere special that sees two teams of Aussie Tradies driving from the beach to the bush in order to test Volkswagen’s popular new commercial vehicle, the Amarok ute. The Amarok proved itself as the support vehicle at the Dakar Rally but how will it do in tough Aussie conditions?

Along the way, the teams undertake five extreme challenges, with expert judges awarding points at each stage. At the end of the adventure, the team that performs the best overall will walk away with the keys to their very own, brand new Volkswagen Amarok ute  worth over $50,000.

A competition to find the two teams ran on air and online with channel 10 , the two teams were selected from hundreds of Tradies who entered, via the TEN website. After a gruelling selection process, The Tricky Brickies from Victoria, and The Three Wise Monkeys from New South Wales, were the stand out entrants chosen to compete in The Rok Adventure.

The Tricky Brickies are three brick-layers from Melbourne. Lead by team captain, Mark Pratt (41), the boys all work and play together. Slinging bricks for Mark six days a week, Trevor James (24) and Daniel Rutter (27) are loyal employees who have a huge amount of respect for their boss and mate. Mark entered the competition because he wanted the chance to have a week off work and spend some social time with his hard working boys. Mark knew the only way that was going to happen was if an opportunity too good to pass up came his way. The Rok Adventure was just the excuse the boys were looking for.

The Three Wise Monkeys are three best mates from Sydney. Team captain, Alex Henderson (31), is a self-confessed Volkswagen nut – so much so – his cabinetry manufacturing business is a shrine to the car maker. Joining Alex is metal fabricator, Andrew Cherni (31) and electrician, Mike Reid (33). The three boys are passionate about cars, the Sydney Swans and working hard. All three team members own their businesses and are driven to succeed.

The challenges the teams will face in The Rok Adventure are designed to test man and machine, be entertaining and bring out the best (or worst) in all the participants.

There is everything from extreme 4WDing in the Blue Mountains, to building sheep yards in Orange, searching old mine sites in Cobar, to getting down and dirty with big boys toys in Broken Hill. Along the way, the teams will have to deal with punishing conditions, mates defecting to the other side, and being under the pump to complete tasks before their time runs out.

The Rok Adventure was jointly created and produced by Volkswagen’s media agency MEDIACOM, and TV production company Southern Star Entertainment.

Meadicom’s Creative Director, Gemma Newland said The Rok Adventure was created first and foremost to entertain the audience, we developed all the challenges to highlight and test specific features of the Amarok such as torque, load baring, towing capacity and off road capabilities but in ways you have never seen before. It was vital that the Amarok was tested under Aussie conditions in order to prove it’s toughness in a highly competitive market.

Southern Star Entertainment’s General Manager of Branded Entertainment, Jason Franklin said the The Rok Adventure is simply a great fun watch, a reflection of how much fun it was to make.

“We sent a team of almost 30 people in a convoy of nine Volkswagen vehicles across 3,000kms of some of the toughest roads and places in outback Australia. And I’m pleased to say not only did everyone come back safe and sound, and with their sense of humour still intact, but not one of the Volkswagen vehicles missed a beat. So I think we certainly achieved what we set out to prove!”

The Rok Adventure will premiere on One HD on Saturday 26th at 6:30pm.


The new-look ONE is already hitting significant home runs with viewers. In its first three days of prime-time general entertainment programming, ONE has reached 3.27 million viewers.

With the addition of male skewing general entertainment programming in the prime-time schedule, ONE has already grown its audience by 156% on the same week last year. 

This week ONE is averaging 3.4% commercial share in total people and 6.2% commercial share in its target demographic of males 25-54. 

Chief programming officer, David Mott said: “We’ve been trialling a general entertainment line-up on ONE since the start of the year. We’re delighted that ONE’s combination of premium sport and prime-time general entertainment programming is already resonating with viewers and advertisers.” 


ONE’s Top 5 Programs of the Week

1. FIA Formula One World Championship (Turkey) – 320,000 viewers

2. Cops Adults Only – 173,000 viewers

3. Monday Night AFL – 137,000 viewers

4. Best of Extreme Fishing with Robson Green – 129,000 viewers

5. Ice Road Truckers – 124,000 viewers


This is just the start. There’s plenty more to come with tonight’s premiere of Ewan McGregor’s Long Way Round at 7:30pm, followed by a movie-length episode of the Golden Globe winning, Sons of Anarchy at 9:30pm. Next week Ricky Gervais returns to prime-time with An Idiot Abroad airing at 8:30pm on Monday nights.

ONE HD will broadcast live and exclusive, Gatorade Bolt: The Fastest Man in Football on Wednesday September 15 at 8.30pm (AEST).

Hosted by Rob Canning and Neil Cordy, Gatorade Bolt – the feature race of the Pirtek Athletic All Stars Meet – will see the fastest men in football (NRL, AFL, Rugby Union and Soccer) compete in a 100m sprint.

Three-time World and Olympic gold medallist Usain Bolt will start the race which will see Australia’s best footballers descend on Sydney Olympic Park for a race that is guaranteed to test their speed, endurance and power.

Commentated by Joel Caine, footballers who will swap their boots for their spikes include:

Jarryd Hayne – NRL Parramatta Eels

Greg Inglis – NRL Melbourne Storm

Nathan Gardner – NRL Cronulla Sharks

Ben Barba – NRL Canterbury Bulldogs

Josh Morris – NRL Canterbury Bulldogs

Lachlan Turner – Rugby Union, NSW Waratahs

Matt Lewis – A League, Central Coast Mariners

Courtenay Dempsey – AFL, Essendon


In addition, Bill Woods will chat to Usain Bolt on Thursday Night Live at 7.30pm on Thursday, September 17.

Two of the biggest football teams in the world are coming to ONE with Arsenal and Liverpool games being shown every week as part of a brand new 3 hour program with each club that commences August 12.

Over the season, the 3 hour weekly program will show every Liverpool and Arsenal match from English Premier League, Carling Cup, FA Cup and other competition matches along with match previews, behind the scenes footage and other material directly from each club.

The 3 hour program will air Tuesday and Thursday each week with the Tuesday program at 10.00pm and Thursday in the morning or afternoon.

David White, general manager sport for TEN said: “These are two of the greatest football clubs in the world and we are delighted to partner with them in Australia to bring fans not only their games for free, but additional content produced by the clubs.”

With both teams challenging for the silverware, ONE is delighted to be bringing these games to all Australian viewers.




THU 12 AUG 3.30pm


TUE 17 AUG 10.00pm (local time all markets)


THU 19 AUG 8.00am (7.30am Ade, 6am Per)


TUE 24 AUG 10.00pm (local time all markets)


THU 26 AUG 12.00pm (11.30am Ade, 10am Per)


TUE 31 AUG 10.00pm (local time all markets)


THU 2 SEP 4.30pm (local time all markets)

The weekend of Sept 4-6 has no games due to international bye week.


ONE HD is pleased to announce that JESSICA WATSON – TRUE SPIRIT – the documentary encapsulating Jessica Watson’s epic and courageous ocean adventure – will air exclusively on Monday, August 16 at 7.30pm.

Hosted by adventurer and Virgin boss Sir Richard Branson and consisting of never before seen footage, TRUE SPIRIT allows viewers a unique insight into the extensive preparations Jessica and her team made for the big voyage, her journey and the battles she fought along the way.

Sailing more than 24,000 nautical miles in seven months, Jessica battled sleep deprivation, gale-force winds, mountainous seas and solitude most of us can only imagine on her quest to become the youngest person to sail solo, non-stop and unassisted around the world.

“The documentary tells the whole story of my voyage, from the preparation at the start, right through to the amazing homecoming in Sydney,” said Jessica.

There are lots of fun clips in there and also plenty of vision from out on the ocean, so I hope everyone enjoys it. I’m also really excited that Sir Richard Branson is doing the voiceover for it, which is pretty cool!” she said.

When Jessica triumphantly sailed back into Sydney Harbour, after spending 210 days at sea, she was welcomed by tens of thousands of people including the then Prime Minister Kevin Rudd.

Perhaps Jessica’s epic journey is best summed up by the young lady herself who believes she isn’t a hero but “…just an ordinary girl who had a dream and worked hard at it and proved that anything is possible.”


Jessica was born on 18 May 1993 on Australia’s Gold Coast. She left Sydney Harbour on her quest to become the youngest person to sail solo, non-stop and unassisted around the world on 18 October 2009 and arrived home triumphant seven months later.



Thursday Night Live (TNL) will feature a myriad of sporting stars from across the globe this Thursday night at 7.30pm live on ONE HD.

Crossing live to F1 driver Mark Webber in the UK, the TNL panel will chat about his historic win at Monaco on Sunday (Webber became the first Australian to win at the world’s premier racing circuit since Jack Brabham in 1959) and the claims by Australian Formula One Legends, Jack Brabham and Alan Jones, that he has the ability to be world champion this year.

Joining the TNL team – Bill Woods, Liz Ellis and Mark Howard – live in studio will also be Jessica Watson to recall her tales from the high seas.

Ellyse Perry will drop by to share the highlights from the thrilling Women’s World Twenty20 Final, in which she took three wickets and held her nerve in a tense last over as Australia beat New Zealand by just three runs.

Bill Woods will chat to Ian Roberts about being the first footballer in Australia to ‘come out’ as a gay man. They will chat candidly about the risk he took when he publicly revealed his sexual orientation and weathering the resulting backlash on and off the field. They will also discuss the results of a recent survey which asserts that homophobia still exists in sport.

Ian will also join Benny Elias and Adam Hawse on the NRL panel as they cross live to Maroons Legend Steve Price in Auckland to provide a full State of Origin preview.

Standup comedian Simon Kennedy will provide the laughs and a live demonstration of Ten Pin Bowlingby two time world bowler of the year – Jason Belmonte – will be sure to provide a STRIKE for viewers!

ONE Total People:

Across the day, ONE has 22 hours of unique programming.[1]

ONE has 5 of the top 10 programs on sports channels.[2]

Top Programs Across Sports Channels

1. Live: AFL Geelong V Brisbane Lions Fox Sports 1
Average Audience 180,000
Peak Audience 257,000
2. Live: AFL Melbourne v Adelaide Fox Sports 1
Average Audience 146,000
Peak Audience 226,000
3. FIA Formula 1 World Championship 2009 ONE
Average Audience 127,000
Peak Audience 220,000
4. NRL Raiders v Bulldogs Fox Sport 2
Average Audience 100,000
Peak Audience 173,000
5. FIA Formula 1 World Championship 2009 – Pre-race ONE
Average Audience 81,000
Peak Audience 134,000
6. Live: AFL Pre Game Show Fox Sport 1
Average Audience 72,000
Peak Audience 150,000
7. Sports Tonight – The Weekend Wrap ONE
Average Audience 65,000
Peak Audience 124,000
8. I Fish ONE
Average Audience 60,000
Peak Audience 91,000
9. Red Bull Air Race World Series 2009 ONE
Average Audience 59,000
Peak Audience 102,000
10. AFL Western Bulldogs v Carlton Fox Sports 1
Average Audience 57,000
Peak Audience 98,000

[1] ONE: Audience figures are reported for unique programming content. Number of unique hours figure refers to the Sydney schedule. All simulcast programming (TEN and ONE HD) is reported solely as a combined number shown in TEN’s viewing figures. There is no separate ratings data available for ONE HD when programming is simulcast with TEN. ONE program ratings are calculated on preliminary times and subject to change with confirmed program logs.

[2] Top programs are based on ONE, ESPN, Fox Sports 1, Fox Sports 2 and Fox Sports 3.