Network Ten has been a transitional media organisation, going through some tumultuous times over the past few seasons, after the departure of one of the most prolific, idealistic, courageous and ambitious network programmers – David Mott.
It looked like Network Ten had hit rock bottom in 2012/2013 with no way out and seemingly little output on the horizon. However, 2014 has shown a glimmer of hope and the network now stands in a firm position to once again be a real player in our media landscape.
Something that Ten does well is owning time slots for programs. NCIS is now solidified in the viewers’ mind as being 8:30 Tuesday nights, Australian drama for the most part has been Mondays and Wednesdays at 8:30, The Good Wife owns Wednesdays, new SVU owns Thursdays and The Living Room is synonymous with Friday nights. Few programs on Nine and Seven can have that claim with programs moved around the schedule with various starting times.
In 2014, for the most part, Ten has not played that staggered starting time game with shows scheduled for 7:30 and 8:30. Unlike Seven and Nine where programs start at 8:40, 8:45, 9:00, 9:10 – Ten has made inroads in keeping to half hour starts. Continue reading »