SBS has cemented itself as the home of football securing the exclusive Australian television broadcast rights to the 2018 and 2022 FIFA World Cups™.
SBS is already the exclusive broadcast rights holder to the 2014 FIFA World Cup™ in Brazil.
“SBS has a long and proud association with football and with the FIFA World Cup™ having been the official broadcaster since 1986,” SBS Managing Director Michael Ebeid said.
“It is our dedication to football and to giving the most comprehensive live and free-to-air television coverage in Australia that cemented our bid.
“SBS has been the spiritual home of football for the past 30 years and this new deal with FIFA ensures that the greatest of all sporting events – the FIFA World Cup™, will remain on SBS until at least 2022.
“A dedicated bid team at SBS has been working hard over many months to shore up this deal and I congratulate them for ensuring the long-standing partnership between SBS and FIFA continues for the next decade.”
The 2018 tournament will be hosted by Russia with the 2022 edition being hosted in the Middle East for the first time, with Qatar handed that honour.
“We are particularly pleased with the development of our media rights and the reach of our events,” Director of FIFA’s TV Division Niclas Ericson said.
“For every cycle we are reaching more fans than ever, and with the channels and media platforms of SBS we remain in very good hands for the 2015-2022 period.”
As the broadcast partner for the past seven FIFA World Cups, and the 2014 event, SBS has brought the world’s biggest sporting event to life for Australian audiences.
“This is fantastic news for football fans and a great coup for SBS,” Ken Shipp, SBS Head of Sport, said.
“We can only build on this and expand in areas like The World Game mobile app.
SBS’s successful bid is also well-deserved acknowledgement of our passion, dedication and football expertise which is unrivalled in Australia.