With Wimbledon occupying late nights on Nine for the next two weeks, the network have chosen to air the AFL Footy Show on GO at 12 midnight for the next two weeks so that AFL fans in Sydney and Brisbane can still see the AFL Footy Show as it will not be on Nine during this time.
This week, the AFL Footy Show will air on GO at midnight Thursday night (June 24) and next week at midnight Wednesday night (June 30). The AFL Footy Show is on Wednesday night that week, thanks to an AFL game being held on the Thursday night (which will be aired live on Ten).
Because GO programming is national, the late night replays of the AFL Footy Show will play for all markets, including those in Victoria, SA and WA who would have been able to watch it on Nine earlier in the night. There is no plan at this stage to do the same with the NRL Footy Show – although – my thought on this would be to put it on at 2am instead of Home Shopping – so NRL fans outside of the NRL market at least have the option to record or watch it.
Midnight repeats on GO of ER and Gossip Girl for June 24 will not be on, and the same will happen the following week with the Wednesday night repeats.
Now would have been the best time for Nine to have either launched their third channel or start at least trialling for the third channel – which would have to be on Nine High Def. The third channel would have allowed greater flexibility with sporting commitments without impacting on GO, and, subject to anti-siphoning rules, could have meant that the nights where Wimbledon and cricket clash, both could have been aired on different channels.
The third channel would also mean the two Footy shows can air at the same time – with AFL on the main channel in AFL markets and NRL on a secondary channel, and visa versa in NRL markets. It would also mean they could do the same with other Football shows like Football Classified which is not seen at any time outside of the AFL market.
Still on AFL, the annual fund raising EJ Whitten Legends AFL Game will air live on Nine Melbourne from 7.30pm Tuesday July 6. In Adelaide and Perth, the game will screen from 9pm after Top gear, while Sydney and Brisbane (although not yet confirmed) should be able to see the game on Nine late night.
Again – here would be another opportunity to make use of digital channels to show the EJ Whitten Legends Game live into all markets. Maybe we’ll see this happen in 2011 – when possible changes to anti-siphoning laws should affect how sport is shown on free to air TV.
I cannot understand why anti-siphoning laws affect the ability to show sport on a free to air digital channel now in this day and age? We all have to have digital TV within the next few years anyway – by allowing sport to be shown on these channels will simply help the digital uptake. It is free to air afterall.