Channel 9 have endured a make over with their new look and idents saying “Welcome Home”. They use the same channel 9 logo as always with the 9 dots made up into a blue 3D image of the logo which they then super impose into selected scenes from certain channel 9 shows.
This is the 4th make over in as many years, with the dots disappearing in 2006 and re-appearing in 2008. WIN owned stations including channel 9 Adelaide and Perth do not use the dots but have adopted a similar appearance with a make over of their WIN logo. Similarly, NBN – who do keep the nine dots – have also been part of the new look.
As part of the new look, all major shows on Nine seem to be advertised in big 3D blue letters, and a big white horizontal bar across the bottom of the screen showing the name of the show and what time it is on. If the white bar was at an angle, they’d be getting pretty close to channel 7’s program announcement white bar.
As for the “Welcome Home”? Are they saying they are the home of something? Home of quality prgramming? Home as in a cool place to hang out and watch TV?
All that aside, no matter how channel 9 make themselves look and no matter what slogans they use, the facts all remain the same – it is still the same old channel 9 underneath. A channel 9 that is no longer performing like it used to back in the Packer days. A channel 9 where 8.30 means 8.40 and sneak peaks are considered part of programming. A channel 9 that makes reality shows that don’t rate and bumps shows off to oblivion never to return. A network that has, this year made programming changes so quickly, that at one stage, none of us had any idea what was on Tuesday nights for example until the day was upon us. At least they have GO for a number of those shows they bump off and simply don’t feel confident showing on channel 9.
Is channel 9 trying to change? There may have been some lessons learnt this year but the programming remains much the same as always. We do have two less Two and a Half Men repeats during the week with Tuesday nights’ normal Two and a Half Men timeslot being occupied by movies in the short term but at the same time we also get one extra episode with a fast tracked episode on Monday at 8pm – this episode surely would have been best placed at 7.30 instead of a repeat. I must, however, commend Nine for putting ER on at last at 10.30 Thursdays from October 8. Finally ER fans can see the rest of the show. Only issue will be if they bump it from that timeslot, it won’t end up on GO as ER is not really GO demographic. I will believe that channel 9 is trying to change only if they stick to ER and let the show run its course. Even if that means playing double episodes through summer to get through the remaining 42 or so.
As they say, a leopard can’t change its spots. But with channel 9, we’ll soon find out.