Channel 7 is moving into the second phase of their program schedule for the year. In year’s past they would end My Kitchen Rules before the Easter non-ratings period, then take two week’s off and then relaunch a post Easter schedule. Nine were taking advantage of this and launching The Voice post Easter and providing themselves with plenty of traction for the next 3 months. Added – In 2013 Seven went past the Easter ratings period with My Kitchen Rules but then used the finale to launch Celebrity Splash instead of House Rules and the gap between the two shows saw a softer program schedule for a few weeks.
Seven will abandon this strategy and move to a smarter and more aggressive approach to the post Easter schedule. First of all, Seven will not end My Kitchen Rules next week. Here is what lies ahead:
Easter Non Ratings Week 1: April 13th
Seven will rest the popular My Kitchen Rules for one week only Continue reading »