Wednesday, 28 May
9.00pm

The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you.
It's not an expose. It's not a satire. It's about truth in advertising. Finally.

We used to know what advertising was. It was that stuff in the margins, in the ad breaks. But in recent years, it has begun colonising every space it can. US ad wizard Mark Fenske, the guy behind the Nike campaigns, calls advertising "maybe the most powerful art form on Earth". And the Earth aint the end of it. Not so long ago, Pizza Hut stamped its logo on a rocket to the moon. Earlier this year, Doritos announced it would beam its ads into space.

We all think we're immune to advertising, that we're smarter than the marketers, but can you honestly say you know why you buy one brand of detergent and not another? As you walk the aisles of the supermarket, how many of the purchasing choices you make are consciously your own? And if you can be persuaded, without realising, to buy the orange dishwashing liquid, what else can you be persuaded to do?
Advertising: you know you're soaking in it.

Which is where The Gruen Transfer comes in. Each week, host Wil Anderson is joined by guests with the best and brightest minds in the advertising industry: insiders prepared to share the ideas and insights that drive them.

The Gruen Transfer will be repeated on ABC2 – Thursday, May 29 at 8:30pm