Black Gold

UPDATED. Seems to be a change of heart of sorts from the Ten Network, with their programming for former 24 hour sports channel ONE for rhw first week of ratings. Burn Notice has been re-instated back in the schedule – still at 8.30pm Wednesdays (Thank you!) while Monday night comedy will cotinues with Straussman Live – Get Chucked on Monday Feb 13 at 8.30pm.

On Sunday Feb 12 ONE airs Mighty Movers at 6.30pm, followed by premiere series Dangerous Drives at 7.30pm. Then, at 8.30, is the movie Fast and the Furious: Tokyo Drift.

Monday: UPDATED Who’s Line Is It Anyway continues with two episodes from 7.30pm, Straussman Live – Get Chucked at 8.30pm. That is followed by the movie Land of The Dead at 10.00pm.

Tuesday is the new series of Black Gold at 7.30pm (in HD), followed by the usual one hour installment of COPS from 8.30pm. The movie for the night, from 9.30pm is Predator 2.

UPDATED: New Psych remains on Wednesday nights at 7.30pm. Burn Notice continues at 8.30pm Wednesdays, including Feb 15. Previously, Mike & Fiona were out in favour for a yet to be named movie at 8.30pm. Now, the movie 12 Rounds will start at 9.30pm.

The movie for Thursday night remains TBA, while Extreme Fishing remains at 7.30 Thursday Feb 16.

Onto Friday night (Feb 17), new series LA Hard Hats airs at 7.30pm while the 2007 movie Bra Boys (pictured) is at 8.30pm.

Saturday night (Feb 18) again features Fear Factor at 7.30pm, preceded by The WWE Experience at 6.30pm. That nights’ movie is yet to be advised. Three movies for the week to be confirmed.

Typically, a well chosen movie can help the shares for a digital channel, without detracting from programming on the main channel. Like GO!, movies on ONE, Ten and ELEVEN tend to repeat frequently.

Whether the move to air movies every night on ONE pays off in ratings is to be seen.

Programming correct as at February 2, 2012 and subject to change.

Attracting a channel ratings share of over 4% last Monday, ONE’s highest general entertainment share to date, ONE’s Monday night comedy nights featuring Who’s Line is it Anyway followed by Jimeoin On Ice (Jan 23) and Carel Barron (Jan 30) continue for now.

In coming weeks, however, there are a number of show on ONE set to air season finales.

Team based reailty competition show Expedition Impossible has its season finale at 7.30pm Tuesday January 24.

Season finale of The Killing airs at 9.30 Wednesday January 25.

Ice Road Truckers ends on Sunday January 29, at 7.30pm.

The season finale of Blue Bloods will air on Monday January 30, at 10.00pm [UPDATED].

Returning to ONE, is a new series of Black Gold, which airs 7.30 Tuesday January 31.

Also returning to ONE is Psych – dumped from Monday nights a few weeks ago, the series whixh has been renewed for a 7th season in the US will now air at 7.30pm Wednesdays from February 1. It is followed by new Burn Notice which remains at 8.30pm Wednesdays.

Meanwhile, The Killing’s timeslot of 9.30pm Wednesdays will be movies from February 1.

Programming information subject to change, and correct as at January 19, 2012.

24 comes to ONE Monday July 11, 8.30pm.

Often copied, never bettered, 24 is the adrenalin-charged action series that pioneered real time TV drama. Keifer Sutherland stars in one of the decade’s most acclaimed series. See it from the start!

Remember Guerilla Gardeners?

Well this is a show I think about EVERY DAY as I walk to and from Canterbury station before and after work in Sydney! And this is the episode where the concourse on Canterbury road, just outside Canterbury station gets the Guerilla work over. Six young warriors, armed with attitude and gardening tools work to makeover barren public spaces.

See what they did to Canterbury in the first episode, airing on ONE at 5.00pm Monday July 11. And come back in a few days when I’ll post a photo to show you what it looks like now!

It continues 5pm weekdays from July 11.

Black Gold back on One.

Series return 7.30pm, Tuesday July 12, for its second season.

Breakout Kings Premiere.

At 9.30pm on Thursday July 13, One’s latest drama Breakout Kings will debut. Federal Agents recruit a group of convicted criminals to form a special unit who think like a con so they can catch other cons.

The ratings battle and falling revenue will see ONE HD shift it focus away from sport and into more general entertainment appealing to a male audience, the very audience that Seven’s third channel 7mate is aimed for.

ONE HD has recently added more and more non-sports programming into its prime time line up. Initially, it was sports based movies once a week, now there are movies on two or even three nights – and they are definitely not sport related.

On top of that, documentaries like Black Gold, Ice Road Truckers and Ax Men air on Tuesday and Wednesday nights billed as “One Adventure”. This move has seen an increase in average prime time ratings for ONE.

But now, as head of sports programming for Ten Network Holdings, David White is set to leave the network after 14 years of service, and once the 2012-2016 AFL broadcast rights are finalised, the former 24 hour sports channel could take a new direction, with less focus on sport.

Originally promised as a title for sister network Ten digital channel ELEVEN, Sons of Anarchy may end up on ONE in prime time on weeknights. The aim is to broaden ONE’s audience beyond 1-2% it achieves now, and therefore increase revenue as a result.

The Ten network have had a very soft first quarter. Ten’s revamp of early evening news did not draw the audience the network had hoped for. 6pm With George Negus moves to 6.30pm from tonight (April 4)., while the Evening News is gone altogether. Ten’s First at Five news has been extended to 90 minutes, now airing from 5-6.30pm.

Ten’s prime time line up has changed a number of times in the first 8 weeks of 2011 ratings. The list of prime time shows that have moved timeslots in the last weeks includes House, NCIS: LA, Undercover Boss (US), Blue Bloods and Lie to Me – 5 shows in total.

Ten is regularly third, and sometime fourth in main channel ratings. Masterchef in May will give the network a lift while George Negus at 6.30 may also help. ELEVEN is doing well, now often amongst the top 3 most watched digital channels each night.

Only ONE drags the chain. While Seven and Nine see ratings for GEM and 7mate around 3% or so, 7TWO and GO at 4% and beyond, and ELEVEN close to 4%, ONE sits around the 1% mark – amongst the lowest rating digital channels.

A new direction for ONE could see the channel’s ratings shares increase and help put the Ten network back into the ratings race and generate more revenue for the corporation.

The departure of David White means that ONE programming will be taken over by David Mott, responsible for overseeing programming for Ten and ELEVEN.

 Source: The Australian.

First it was Sunday night movies that were loosely related to a sports theme, now ONE HD is adding documentaries to its prime time schedule in the hope to help lift ratings.

Called ONE Adventure, this Tuesday night (Feb 8th), ONE HD will be airing AX Men (also been seen on 7mate) at 8.30pm and Black Gold at 9.30pm about Oil in Texas. Sports Tonight follows at 10.30pm. The new line up has been heavily promoted on both Ten and ONE itself.

Movies on ONE now also move into Wednesday nights, with the movie Extreme Ops airing Wednesday night at 8.30pm. Movies continue at 8.30pm Sundays as well.

Thursday nights include WWE at 8.30, and UFC at 9.30. Friday nights have live NBL, while Saturday nights is live AFL with the NAB cup.

ONE Adventure and ONE at the movies now occupy a total of three nights on ONE, at 8.30pm in all markets. ONE HD is no longer a national live feed, with prime time weekday programming the same in all markets. Only on the weekends (Friday and Saturday nights) does ONE appear as a national live feed, as live sport is aired.

The idea of introducing non-sport but closely related programming to help lift ONE’s channel shares, and therefore help lift Ten as a network has been discussed here. Having a stable lightly prime time line up when there is no live sport to air is will also help ONE HD gain some ratings ground.

ONE is more often than not amongst the three lowest ratings channels, with shares regularly below 1%.